Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
Chewits internet game dodges food pressure group complaint
14 Mar 2012 | by John Reynolds
The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
. Asad Rehman, Director Global Media, Foods, Unilever: Marshall McLuhan said every mass media ...
Lurpak readies £10m product launch
13 Jan 2012 | by Sara Kimberley
's previous "kitchen odyssey" spot . However, the Lightest Spreadable ad features healthy food items ... . Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ... for the Lurpak brand, we're showing people that healthy food doesn't have to mean boring food." Norris ...
'Advertising is going to be key' this Christmas
17 Nov 2011 | by Nick Hewat and Spencer Berwin
, we're launching a food and drink magazine on 26 November. On Cyber Monday, we are offering a retailer ...
Esure kicks off digital media agency review
25 Aug 2011 | by Katherine Levy
, esure's advertising has become known for featuring the film director-turned-food-critic Michael Winner ...
Big Brother product placement deal for horror film
19 Aug 2011 | by Maisie McCabe
, convenience food partner Domino's , special ads for Lucozade, and a partnership with new social media platform ...
'I'm going from fashion to features to QR codes'
30 Jun 2011 | by Susie Forbes and Sue James
popular Easy Living recipes from the food editor, David Herbert, all of which have appeared ...
AOL unveils homepage with Tesco as Project Devil partner
21 Jun 2011 | by Arif Durrani
the supermarket giant s Real Food range with a selection of "strawberry based" recipes for the summer. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
