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Co-op appoints Leo Burnett to £50m ad account

-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

EBLEX appoints BMB to promote red meat

. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...

New York Bakery Co kicks off £3m ad review

The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...

Diet Chef appoints CMW to £3.6m integrated account

Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated...are more concerned about the quality and taste of food so this represents a massive opportunity for us ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.