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Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

EBLEX appoints BMB to promote red meat

10 May 2012 | by Anne Cassidy

. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...

New York Bakery Co kicks off £3m ad review

10 May 2012 | by Jeremy Lee

The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... hat and a pair of pants. The stunt was advertised using press ads in Metro . Premier Foods split ...

Why we're loving ... Sam Bompas and Harry Parr, food architects

10 May 2012

to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...

Connected television has finally arrived. But are advertisers ready?

10 May 2012

a particular genre of films, or a food brand packaging up great culinary content. - Create ...

Hotline: Sheba teams with Longoria

10 May 2012

Sheba, the cat-food brand, has teamed up with the Desperate Housewives star Eva Longoria to front a

Diet Chef appoints CMW to £3.6m integrated account

08 May 2012 | by Sara Kimberley

Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated...are more concerned about the quality and taste of food so this represents a massive opportunity for us ...

Wagon Wheels launches Bing map treasure hunt

08 May 2012 | by Maisie McCabe

Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part

Mars named Cannes Advertiser of the Year

03 May 2012 | by Daniel Farey-Jones

Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year

Work Debrief - Aardman's magic ingredients make Levi's sauce sing

03 May 2012 | by Russell Ramsey, the executive creative director of JWT London

sauce has become the market leader in Caribbean food. Since then, the brand has appeared on TV ... Brixton on a mission to liven up British food. The Creative Idea We knew that when you put Reggae Reggae Sauce on your chicken drumsticks, something magical happens. The line "put some music in your food ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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