Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
Where are the Jubilee commercials?
24 May 2012
it to the point of being brazen," one notes. CLIENT Paul Fraser, managing director, MH Foods "Whether ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
higher profile. However, with digital moving ever further up the food chain, and brands seeking agencies ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
and buying. Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular ...
Billington Cartmell picked for 'integrated' Apprentice ad task
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Apprentice s final eight contestants are traditionally asked to create a TV and press or radio campaign, such as last year's pet food task judged by TBWA. In the previous year former RKCR/Y R chief executive Richard Exon and DLKW Lowe s creative director Tom Hudson and managing partner strategy Rebecca ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
EBLEX appoints BMB to promote red meat
10 May 2012 | by Anne Cassidy
. EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
