INTEGRATED: INTEGRATED ISSUES; Why are fmcg advertisers fighting shy of using direct mail?
10 Nov 1995 | by EMMA HALL
. But Jeremy Woods, who, as marketing manager of instant hot snacks at CPC foods is in charge of the Golden ...
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CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs
01 Dec 1995 | by JOHN TYLEE
relationship with the EU statutory controls Food claims ... sufficient and claims made in food ads no further action ... foods. But Spam has one big problem - although its owner, Newforge Foods, claims it provides a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
