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CLOSE-UP: LIVE ISSUE/PRE-EMPTING AD CURBS; Industry opens new fronts in battle to beat bans

for guerrilla warfare against food advertising lobbyists. Through its newly launched food advertising unit ... groups such as the National Food Alliance calling for bans on advertising to children (Campaign, also ... s food unit seems set to embark on a similarly rigorous strategy. With the emphasis on educating ...

INTEGRATED: PICK OF THE MONTH IN ASSOCIATION WITH ROYAL MAIL

through the line by AMV and others into TV and press ads, in-store posters and food guides, direct mail ...

CLOSE-UP: CLIENT OF THE WEEK; A happy conclusion for W&D’

of dealing with multiple retailers, Cannon moved into the stomachs of her consumers at H. P. Foods ...

INTEGRATED: INTEGRATED ISSUES; Why are fmcg advertisers fighting shy of using direct mail?

. But Jeremy Woods, who, as marketing manager of instant hot snacks at CPC foods is in charge of the Golden ...

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advertising. But the target market doesn t see crisps as food - and neither do I, come to that. They like...advertising. But the target market doesn t see crisps as food - and neither do I, come to that. They like ... Levine Production company: Redwing Exposure: Cinema Anchor Foods Project: Anchor Reserve ...

MEDIA: PERSPECTIVE; ITV must cultivate smaller clients or lose revenue to C5

between Laser Sales and the food company, Ross Young, whose American Dream desserts is a nice brand ...

NEWS: Ogilvy and Mather chooses five-second slots for Nik Naks ads

the snack foods range. The campaign reinterprets the strategy first adopted by O ugly appearance ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.