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Iceland, the frozen food retailer, has parted company with WCRS and handed its pounds 16 million...Iceland, the frozen food retailer, has parted company with WCRS and handed its pounds 16 million advertising account back to the Manchester- based agency, Tom Reddy Advertising. A joint statement ... different campaign each month under the strapline, Home of frozen family food. Three months later ...
Bisto Foods is relaunching its Paxo Stuffing brand with a pounds 1.5 million campaign created...Bisto Foods is relaunching its Paxo Stuffing brand with a pounds 1.5 million campaign created by the HHCL Brasserie. The ads, which are the Brasserie s first since it was hired by Paxo in May, are designed to move the brand away from its traditional role as a stuffing for chicken. The ads tell ...
McCann-Erickson is set to launch Dalesby s, a buttery spread from Van den Bergh Foods next week...McCann-Erickson is set to launch Dalesby s, a buttery spread from Van den Bergh Foods next week ... is that she uses Dalesby s instead of butter on her food. The idea is summed up by the endline: Tastes ... . Dowdle said: In the past, food was simple, unadulterated and honest. The McCanns campaign references ...
and campaign to help it regain its brand leadership in the ethnic food market which has been eroded ...
the TV launch campaign for a new range of Heinz frozen foods....Euro RSCG Wnek Gosper has beaten Heinz s main roster agency, Bates Dorland, in a pitch to win the TV launch campaign for a new range of Heinz frozen foods. Consumers will be introduced to the concept of Heinz Baked Beans Frozen Pizzas, Spaghetti Hoops Pizzas and Bagel Bites, with a series ...
Publicis is believed to have won the task of maintaining the quirky advertising heritage of the Phileas Fogg snacks range. Derwent Valley Foods, which makes the product, would confirm only ... , which bought Derwent Valley Foods in January 1993. Leo Burnett, which handles all UB media buying ...
-away, frozen and convenience foods markets. According to its own figures, each year 600 million lids ...
Young and Rubicam has unveiled the first TV work in three years for HP Foods famous Lea...Young and Rubicam has unveiled the first TV work in three years for HP Foods famous Lea and Perrins Worcestershire Sauce brand. The new campaign, which breaks this week and is backed by a ... . Andrew Marsden, the marketing director of HP Foods, said: This is a very important campaign for us ...
will take over responsibility for Van den Bergh Foods and Birds Eye Wall s. Ita will help us sharpen our ...
Pokon, the leading plant food brand in the Netherlands, normally only uses press campaigns...Pokon, the leading plant food brand in the Netherlands, normally only uses press campaigns to nudge sales along. Then HVR Advertising decided to use a growing billboard. The agency hired a busy site in Amsterdam but left it clear at first. A few days later, the bottom part of the billboard ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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