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CLOSE-UP: LIVE ISSUE/THE ADVERTISING STANDARDS AUTHORITY; Can the ASA survive a constant flow of criticism?

the complexities of big-budget campaigns. Andrew Marsden, the marketing director of HP Foods and a former ...

NEWS: AA guide angers pressure groups

Power, was devised by the AA s newly established Food Advertising Unit to help parents give children a ... to children and describes how to lodge a complaint. However, the National Food Alliance, a collection of pressure groups concerned about food trends in the UK, denied the pamphlet would help stem the rising ...

Ads in schools. Gift or Trojan horse?

-ordinator of the National Food Alliance, which monitors confectionery advertising to children. It s a scandal, she fumes ...

CLOSE-UP: LIVE ISSUE/CHILDREN IN ADS’; Are MPs using ‘Harry and Molly’ to score points?

a slap on the wrist to the fast-food giant, McDonald s, after receiving 60 complaints from ... for the National Food Alliance, a lobby group committed to changing food advertising. If the Government ...

Private view

t possess - an ability to cook exotic food and a Mastercard. I m not convinced by this strategy that I ...

NEWS: AA refuses curbs on food ads for children

Demands for a ban on some food ads aimed at children were rejected as unnecessary...Demands for a ban on some food ads aimed at children were rejected as unnecessary ... , Jonathan Bullock, accused the National Food Alliance, the pressure group he was sharing a platform with, of hijacking a national debate . The NFA has called for a ban on advertising fatty and sugary foods aimed ...

NEWS: HOTLINE

s birthday honours for services to the Food Advisory Committee. Mann sits on the JWT and the European ...

Private view

on screen...I just thought you ought to know. There was a time when food brands did classy ...

INTERNATIONAL: INTERNATIONAL ISSUES; How the softly-softly approach is working to combat BSE

. In Ireland, the food board, Am Bord Bia, has doubled its advertising spend, although this was only tiny ...

Who needs niche tv?

on to existing subscribers. The Food Channel, backed by US and UK money, plans to launch on 1 September ... appeal . Dedicated to food, the 24-hour channel is in discussion with 15 cable operators. Securing a ... , such as the Food Channel, are restricted from attracting money from companies whose business is relevant ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.