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INTEGRATED: ON THE RECORD

? We want to move it into areas like food and clothes. We d also like the Goldfish trademark ...

CLOSE-UP: LIVE ISSUE/THE ADVERTISING STANDARDS AUTHORITY; Can the ASA survive a constant flow of criticism?

the complexities of big-budget campaigns. Andrew Marsden, the marketing director of HP Foods and a former ...

NEWS: Packager launches take-away food lids as new ad medium

-away, frozen and convenience foods markets. According to its own figures, each year 600 million lids ...

NEWS: Lea and Perrins returns to TV screens in recipe spots

Young and Rubicam has unveiled the first TV work in three years for HP Foods famous Lea...Young and Rubicam has unveiled the first TV work in three years for HP Foods famous Lea and Perrins Worcestershire Sauce brand. The new campaign, which breaks this week and is backed by a ... . Andrew Marsden, the marketing director of HP Foods, said: This is a very important campaign for us ...

MEDIA: Eat Soup: an expert’s view

food and travel pieces. In the end, it really isn t bad, it s just a little schizo. Maybe ...

NEWS: BBH unveils line-up for senior positions in Singapore office

worked on Coca-Cola, Shell, Derwent Valley Foods and Cadbury. She will report to Simon Sherwood ...

MEDIA: Wallpaper: an expert’s view

t fit very comfortably with me. I m not ordering food over the Net. I m going shopping at Planet ...

CLOSE-UP: PERSPECTIVE; Puch fails where wallpaper scores with its marketing

and practical food recipes and, best of all, the design-your-own-pad feature. They can come up my stairs any ...

CLOSE-UP: THE PEOPLE’S JURY; AMV resuscitates W. H. Smith

advertising executives who probably do have video security screens and order food on delivery ...

SUPPLEMENT: CHOOSING AN AGENCY; Why clients think agencies are strange

during a pitch for instant food some years ago, I was stopped in my tracks by the client chairman. I ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.