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CAMPAIGN DIRECT: ON THE RECORD - Edward Lazarus tells Meg Carter why working at the Reader’s Digest isn’t half as dull as it might sound

healthy eating campaign for the Foods that Harm and Foods that Heal book. I m also proud of my first ad ...

DIRECT MARKETING: TV’S OLD GUARD LEARNS TO LIVE BELOW THE LINE - Mainstream advertisers traditionally turned to TV. But, Robert Dwek finds, many are now getting better results with a direct approach

database. Meanwhile, in the US Heinz is using the Net to sell its baby foods. FORD ...

FOR THE RECORD

The BBC has appointed Tequila Option One to handle trade and below-the-line activity for the pounds 5.5 million interactive exhibition, BBC Experience. The exhibition, which opens in October, will coincide with the BBC s 75th anniversary celebrations. The BBC Good Food Magazine has hired Orlando ...

CAMPAIGN DIRECT AWARDS: CREATIVITY LEAGUE

the food club, Scottish Gourmet s, additive-free food products. A second campaign, which also won ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.