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Government rejects blocks on food ads that target children

The Government is to reject proposals by its top food expert to ban food advertising aimed...The Government is to reject proposals by its top food expert to ban food advertising aimed ... controls over food sold near school premises and preventing primary schools from selling sweets, some snacks and soft drinks. James s report attacks the food industry for targeting children as young ...

McCanns chosen to promote bread as a healthy energy food

carbohydrate-rich foods and proportionally less from fat. It takes place against a dramatic reduction ... food. Filming of the commercial, in which Whitehouse will play one of his comic characters ... the food value of bread using a distinctive character. ...

Food giant CPC to review pounds 16.5m media account

The food conglomerate, CPC, which owns brands such as Hellmann s mayonnaise, Marmite and Ambrosia...The food conglomerate, CPC, which owns brands such as Hellmann s mayonnaise, Marmite and Ambrosia Cream Rice, is reviewing its pounds 16.5 million media account. BMP DDB and Zenith Media are both awaiting briefs for a winner-takes-all-pitch in the next few weeks, as CPC moves to centralise ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.