US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
Frito-Lay and Nike have bought two each. New advertisers for 1998 include Hormel Foods low ...
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TMD Carat secures pounds 5m planning and buying for Princes
19 Dec 1997 | by ANNA GRIFFITHS
TMD Carat has won the media planning and buying business for the Princes Group as the food...TMD Carat has won the media planning and buying business for the Princes Group as the food and drinks company overhauls its brand strategy. The media account, which Princes claims will be worth pounds 5 million in 1998, was previously handled by J. Walter Thompson Manchester on a full ...
CLOSE-UP: CLIENT OF THE WEEK - Sara Lee learns to take risks. The campaign makes the cake giant’s marketer feel nervous, John Tylee writes
12 Dec 1997 | by JOHN TYLEE
) is his own equivalent of comfort food - they re small agency guys with big agency experience and I ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
, let alone food products, let alone healthy food products aimed at children, that look good being ...
Heinz hands Bates pounds 4m of extra work
12 Dec 1997 | by JOHN TYLEE
stand for excellence and excitement in frozen foods. Graham Hinton, the Dorlands chairman ...
PRIVATE VIEW
28 Nov 1997 | by ROONEY CARRUTHERS
: Anthony Easton Production company: Stark Films Exposure: National cinema Van den Bergh Foods ...
Government rejects blocks on food ads that target children
21 Nov 1997 | by JOHN TYLEE
The Government is to reject proposals by its top food expert to ban food advertising aimed...The Government is to reject proposals by its top food expert to ban food advertising aimed ... controls over food sold near school premises and preventing primary schools from selling sweets, some snacks and soft drinks. James s report attacks the food industry for targeting children as young ...
BBH steps down as McCain Foods calls pounds 8m creative pitch
21 Nov 1997 | by JOHN TYLEE
McCain Foods is calling a pitch on creative work across pounds 8 million worth of consumer...McCain Foods is calling a pitch on creative work across pounds 8 million worth of consumer advertising with a view to consolidating the business within a single agency. The decision threatens an eight-year hold on the creative work by the Poulter agency in Leeds, which has been invited to repitch ...
An AMV BBDO advertising supplement: HOTLINE
21 Nov 1997 | by JOHN TYLEE
presenter. AMV won the then pounds 3.5 million billing RHM Foods brand in June 1990 and, as predicted ... with soundtrack (4 October, 1991). Smiths, the snack food company, has moved its pounds 400,000 crisps ...
CAMPAIGN DIARY: A 48-sheet site and a Four Seasons, please
14 Nov 1997 | by MAIRI CLARK
familiar to us. Not that Goodwin s getting involved in actually delivering fast food on his Honda ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
