to remove filtersCAMPAIGN INTERNATIONAL: MEDIUM OF THE MONTH - The US TV Bible knows what its readers want. By Michael Burgi
26 Sep 1997 | by MICHAEL BURGI
and remedies, automotive, foods and food products and direct response ads. Last year, Margolis says ...
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HOTLINE
26 Sep 1997 | by ANNA GRIFFITHS
Heinz has called a pitch on its recently acquired John West canned foods business. The contest...Heinz has called a pitch on its recently acquired John West canned foods business. The contest for the pounds 3 million assignment is between the incumbent, Bartle Bogle Hegarty, and Bates Dorland ... -up agency and I need people at a more senior level . Dalepak, the frozen and chilled foods ...
CAMPAIGN INTERNATIONAL: THE WORLD’S TOP CLIENTS - Nestle’s attention to core values takes it round the globe/Nestle varies its brand messages without compromising its global stance, Michele Martin explains
26 Sep 1997 | by MICHELE MARTIN
with an accompanying statement of intent, however, sent out a signal indicating change at the world s largest food ... work on coffee and beverages (with Publicis also overseeing culinary products and frozen foods ...
CAMPAIGN REPORT: EUROPEAN MEDIA - The ultimate global medicine but is it worth the effort?/Advertisers are asking if the Net is all it’s cracked up to be. John Owen meets the converted to determine its true potential
26 Sep 1997 | by JOHN OWEN
that one out yet. But we will. When PC TV arrives, there will be a much more obvious role for food ...
INTERNATIONAL ISSUE: Cereal giants call truce in price war that failed to appetise - Karen Benezra on a clash that hurt competitors but didn’t move the US public
26 Sep 1997 | by KAREN BENEZRA
, as well as stiffer competition from bagels, muffins and other convenience foods, the cereal titans ... . That s a sharp contrast to April 1996, when the major producers, led by third-ranked General Foods Post ... ,007,841,536 -3.9% 641,140,864 -1.1% General Foods (Post) 1,138,202,752 -11 ...
CAMPAIGN DIARY: Irish eyes are red after boozy Kinsale revelry
19 Sep 1997 | by CAROLINE MARSHALL
free champagne and food on sticks. A top commercials director summed up this particular feeling ...
HEADLINER: Emap’s rock ’n’ roll proposal lures top buyer to sales side - Eleanor Trickett on David Hipkiss’s decision to quit BBJ Media for Emap On Air
19 Sep 1997 | by ELEANOR TRICKETT
on my notebook from the food debris on the garden bench. He s just come back from his last client ...
FOR THE RECORD
19 Sep 1997 | by ALASDAIR REID
information and other food-related topics. Will Self is to become a regular contributor to the weekly ...
’Wild card’ Mitchell Patterson snaps up Patak’s pounds 1.5m prize
12 Sep 1997 | by JOHN TYLEE
Patak s, the Indian food company, is switching its pounds 1.5 million account into Mitchell...Patak s, the Indian food company, is switching its pounds 1.5 million account into Mitchell Patterson Grime Mitchell as part of an effort to fend off powerful rivals encroaching on its markets. The move ends a five-year tenure of the business by Travis Sennett Sully Ross, during which time Patak ...
CAMPAIGN REPORT: CHOOSING AN AGENCY - How to get contract publishing out of the dark ages. Just as ad agencies managed to escape the clutches of the chairman’s wife, so can the contract publishers. But it does take time and patience, Mark Jones ad
12 Sep 1997 | by MARK JONES, a former editor of Campaign
to read about food, and Eat Soup was born. Loaded sells 380,420 copies; Eat Soup has closed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
