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CAMPAIGN INTERACTIVE: PROFILE/RUPERT MILES - Beeb’s smooth operator steers the web outfit through troubled waters. Rupert Miles has skilfully avoided difficulties. But is this winning streak set to falter? John Owen reports

and is currently promoting the launch of two Beeb sites: the Good Food Show and Good Homes. This move into more ...

Interactive TV to arrive under Open ... banner

. Iceland, currently the only UK food retailer to offer nationwide home delivery, will provide the first ...

CAMPAIGNLIVE UPDATE

CampaignLive subscribers were first to read these and other stories this week: - Tuesday 14.30 Mustoe Merriman wins pounds 6.5 million HP Food account - Monday 12.16 New York creative directors go in shake-up at Ammirati Puris Lintas - Monday 12.14 Starcom wins dollars 80 ...

FOR THE RECORD

from IPC s UK Portfolio. William Reed, publisher of the Grocer, has moved into the food manufacturing sector with a new magazine, Inside Food s first launch outside retailing. The monthly magazine ...

REVIEW: Marketing and advertising news in the week’s press

Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted...Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago ...

CLOSE-UP PERSPECTIVE: Homeworking will free us all to have a better office life

sink into a sofa, get some decent food and generally be treated like human beings. Maybe even ...

MEDIA: FOR THE RECORD

Snack Foods, is tipped to take over as the chief executive of the UK s second largest cable operator ...

REVIEW: Marketing and advertising news in this week’s press

. - Marketing Nestle Foods marketing manager, Dominic Box, has been appointed marketing director ...

INTERACTIVE: How McVitie’s used the web to bolster sales of Jaffa Cakes - BEHIND THE HYPE/KIDSCOPE/The Kidscope website, run by Burnetts, gave McVitie’s access to children. Karen Yates assesses the result

So, you re a fast-food chain and you want to know the best give-away for children as a special...So, you re a fast-food chain and you want to know the best give-away for children as a special offer this summer. Or perhaps you re McVitie s, with a classic brand such as Jaffa Cakes on your hands, but the threat of own-label sneaking up. What do you do? In the old days, it was obvious but slow. You would ...

REVIEW: Marketing and advertising news in the week’s press

GGT Simons Palmer. Ennis Foods, the Irish parent company of Rumblers, is also talking to media ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.