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McVitie’s picks LVB to head database task

, and it is expected that the frozen food retailer, Iceland, will become involved, drawing on the data it has ...

DIRECT MARKETING: PERSONAL TOUCHES - Michele Martin assesses the latest methods used by planners to help creatives come up with mailshots and other forms of DM - all aimed at the increasingly discerning great British public

anything about someone, from their income and reading habits to the kind of food they like to eat ...

LIVE ISSUE/DM HOTSHOPS: Direct start-ups take on above-the-line agencies - AIS is a brand-focused DM agency - and it’s part of a trend By Eleanor Trickett.

further up the food chain at the client end. And even though they shy away from labelling themselves ...

REVIEW: Marketing and advertising news in this week’s press

. - Marketing Nestle Foods marketing manager, Dominic Box, has been appointed marketing director ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

on to the work for Monsanto. Brill is a fish, dead brill is a food. And Monsanto is the company that makes a fortune from genetically mucking around with food. Having had personal experience with three growing ... MONSANTO Brief: Launch a major UK-wide information programme about food biotechnology ...

DIRECT NEWS: WWAV lands Friends of the Earth

and genetically modified foods. Previous campaigns have focused on global issues such as rainforests ...

LIVE ISSUE/HEINZ MARKETING STRATEGY: Heinz gets burnt in customer magazine market - Heinz’s venture into direct marketing didn’t produce the results. By John Tylee

-term problem. Food shopping is becoming polarised, a senior executive at an agency working for a major supermarket chain explains. People are dividing their purchases between the food they really ... who has worked on Heinz business, points out. But Heinz makes tinned foods. There s a limit ...

REVIEW: Marketing and advertising news in the week’s press ..

lights off and properly tuning their cars. General release RHM Foods is conducting a strategic ...

 

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