BBH uses scientific shots for Electrolux press and TV series
25 Sep 1998 | by Our Parliamentary correspondent
of ingredients into food and the importance of preparation and cooking. The press campaign, which ...
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Bacofoil returns to TV marketing after five-year break
16 Oct 1998 | by JOHN TYLEE
Bacofoil food wrapping is counter-attacking own-label rivals by linking into a TV sponsorship deal...Bacofoil food wrapping is counter-attacking own-label rivals by linking into a TV sponsorship ... of the pounds 250 million food wrap market. Paddy Keating, the agency s creative director, said ... Girl s Best Friend. It features an animated sequence in which food wraps itself in Bacofoil ...
PRIVATE VIEW
25 Sep 1998 | by BILLY MAWHINNEY, a creative director at
and that the Viagra can wait. HP FOODS Project: Lea Perrins Worcestershire Sauce Client: Kim Small ...
REVIEW: Marketing and advertising news in the week’s press
11 Sep 1998 | by CLAIRE COZENS
release The fast-food chain, KFC, has poached a senior marketer from its arch-rival, Burger King ... moved back to Hamburg to head the marketing of frozen foods for Langese Iglo - which is Unilever ...
TV TIE-UPS IN THE DIGITAL AGE - With digital TV on course to create a flood of channels, Meg Carter looks at how ad agencies could use this opportunity to fund the production of entire TV shows as a branding exercise
04 Sep 1998 | by MEG CARTER
food company, why get into programming when the one thing you are good at, and have a track record in, is making food? Besides, advertiser funding is hard to evaluate, Delaney says ...
REVIEW: Marketing and advertising news in this week’s press
24 Jul 1998 | by JOHN TYLEE
. - Marketing Nestle Foods marketing manager, Dominic Box, has been appointed marketing director ...
HOT LINE
17 Jul 1998 | by ELEANOR TRICKETT
Bates and Saatchi s global pitch for Ballantine s whisky. The original line-up had also included BBDO and Publicis. A decision is not expected until early August. Marks s foods group is understood to have abandoned plans for a branding campaign and withdrawn from agency pitches for the task ...
REVIEW: Marketing and advertising news in the week’s press
10 Jul 1998 | by JOHN TYLEE
GGT Simons Palmer. Ennis Foods, the Irish parent company of Rumblers, is also talking to media ...
PRIVATE VIEW
10 Jul 1998 | by ROONEY CARRUTHERS
Exposure: National TV Best Foods UK Project: Hellmann s pourable salad dressing Client: Andrew ...
PRIVATE VIEW
03 Jul 1998 | by MIKE COURT
better than others. The one with Jeremy Beadle s wife deliberately buying unhealthy, fatty food for him ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
