Ambler Rodford in shops merger deal with Willox Holmes
11 Dec 1998 | by EMMA HALL
list that includes Jazz FM, the International Herald Tribune, McCain Foods and the British Potato ...
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SAINSBURY’S THE MAGAZINE: AN EXPERT’S VIEW - Sue Oriel takes a breather from the Xmas mayhem to feast upon The Magazine
11 Dec 1998 | by SUE ORIEL
- presents by price category and, of course, more food. I then became alerted to the first ad for a ... available at a JS near you. After luxuriating in all the food and booze, the mag quickly wrapped up ...
THE BOARDROOM PLAYERS - ERIC NICOLI: Eric Nicoli understands and cares about brand loyalty and knows how to use advertising to combat retail challenges. Amanda Hall meets the chief executive of United Biscuits
27 Nov 1998 | by AMANDA HALL
to the converted. For Nicoli landed the top job at the pounds 1.2 billion branded foods empire that is home...to the converted. For Nicoli landed the top job at the pounds 1.2 billion branded foods empire that is home ... tends to lump all food manufacturing companies together, Nicoli prefers to describe UB as a branded goods company; as such its level of investment in marketing is far higher than food industry rivals ...
HOTLINE
20 Nov 1998 | by CLAIRE BEALE
for Carlton Select and Carlton Food Network. The Radio Authority has advertised its first local ...
LIVE ISSUE/FOOD RETAILERS: How ’also ran’ supermarkets can fight the big four - Should
06 Nov 1998 | by ELEANOR TRICKETT
Once upon a time, Britain s supermarkets were proud to stand up and shove out a load of press ads featuring lovingly shot products emblazoned with bold red capitals screaming: Special Offer! Buy Now While Stocks Last!
THE BOARDROOM PLAYERS: ALLAN LEIGHTON - Asda’s chief executive is a self-confessed fan of wallpaper advertising who has turned round the supermarket chain by sticking doggedly to the price message
02 Oct 1998 | by AMANDA HALL
and by a food-focused campaign that ran under the strapline: It as to be Asda. Leighton ... than any of its rivals. We can t bang on about our range of finest foods because we haven ...
REVIEW: Marketing and advertising news in the week’s press
25 Sep 1998 | by Our Parliamentary correspondent
Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted...Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago ...
REVIEW: Marketing and advertising news in the week’s press
11 Sep 1998 | by CLAIRE COZENS
release The fast-food chain, KFC, has poached a senior marketer from its arch-rival, Burger King ... moved back to Hamburg to head the marketing of frozen foods for Langese Iglo - which is Unilever ...
TV TIE-UPS IN THE DIGITAL AGE - With digital TV on course to create a flood of channels, Meg Carter looks at how ad agencies could use this opportunity to fund the production of entire TV shows as a branding exercise
04 Sep 1998 | by MEG CARTER
food company, why get into programming when the one thing you are good at, and have a track record in, is making food? Besides, advertiser funding is hard to evaluate, Delaney says ...
WHAT’S HOT WHAT’S NOT: In 1997 Publicis put its money on the Tamagotchi, pagers and ... er ... shoulder pads. Pamela Buxton assesses its nose for winners a year on, and what it thinks we’ll be rushing to buy in 98
14 Aug 1998 | by PAMELA BUXTON
in daily living. Wearing them is symbolic of being able to survive in a harsh environment. Food ... and Chinese sauces, it s the turn of the Caribbean to provide the next big ethnic food, possibly prompted ... will be the new Heinz Baby Range/Junior Cuisine Range, as professionals give their children food like their own ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
