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REVIEW: Marketing and advertising news in the week’s press

Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted...Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago ...

HOTLINE

Lorains, for its account. Summerfield Wilmot Keene has been appointed by Kettle Foods to promote ...

CLOSE-UP PERSPECTIVE: Homeworking will free us all to have a better office life

sink into a sofa, get some decent food and generally be treated like human beings. Maybe even ...

MEDIA: FOR THE RECORD

Snack Foods, is tipped to take over as the chief executive of the UK s second largest cable operator ...

OPINION: MILLS ON BUSINESS

. So what do we have here? Well, we have an Exeter University academic s report by the Food Advertising Unit which says that children are not taken in by food ads. At the same time, we have Kraft ... in the food trolley as a bottle of wine or some mangetout; and three, that women are just as likely to buy ...

REVIEW: Marketing and advertising news in this week’s press

. - Marketing Nestle Foods marketing manager, Dominic Box, has been appointed marketing director ...

REVIEW: Marketing and advertising news in the week’s press

GGT Simons Palmer. Ennis Foods, the Irish parent company of Rumblers, is also talking to media ...

CAMPAIGN DIRECT: PROFILE - The Microsoft man in the street who looks to preach to the unconverted/NEIL THOMPSON couldn’t use a PC when he joined, but he oversaw the Office 97 launch

dominated by junk food, computer jargon and mysticism. Much of the action is centred around the bright...Microserfs, a novel by the American author and cultural commentator, Douglas Coupland, outlines the lives of a group of geeky twentysomethings in California s Silicon Valley. It s a surreal world dominated by junk food, computer jargon and mysticism. Much of the action is centred around the bright ...

REVIEW

Storm. Guinness and Grand Metropolitan have recently merged to form the global food and drinks ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.