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CAMPAIGN DIRECT: ISSUE FCB WORLDWIDE - A new world order for True North below the line/The DM operations of Bozell and FCB look likely to flourish in the merged company

the food chain , providing they are able to collaborate with others in the group . Other than ...

CAMPAIGN DIRECT: PROFILE DANIEL MOREL - Flying the flag for the Sales Machine/Euro RSCG’s Daniel Morel is quick to battle for the honour of direct marketing. Ashley Davies reports

Mather, assistant account executive on General Foods 1982 Compton Advertising, account supervisor ...

DIRECT MARKETING: BELOW-THE-LINE CHAMPIONS - They may work for a range of different companies and even be close rivals but they have one thing in common: their firm belief in direct marketing. Lisa Campbell reports

was made marketing manager of Brooke Bond Foods, followed by a move to become marketing director ...

Heinz reviews pounds 20m UK media task

The global food giant, Heinz, has begun a review of its pounds 20 million UK media business...The global food giant, Heinz, has begun a review of its pounds 20 million UK media business ... and the Weight Watchers range of foods. The two incumbents are likely to be asked to repitch. The main ... - for the global ketchup and global convenience foods accounts - ousting Bates as the lead UK agency of record ...

REVIEW: Marketing and advertising news in the week’s press

release The Princess Diana Memorial Fund has banned the use of its logo on food and drink ...

Campaign Report on Creative DM: Where do good DM creatives come from? - Direct marketing shops are crying out for creative graduates But, as Richard Cook writes, the sector cannot shake off its dull persona.

transform myself into a food snob, Fleming remembers. I stopped getting dinner party invitations ...

DIRECT: REVIEW - IN ASSOCIATION WITH ROYAL MAIL

campaign from Greenpeace aims at making us aware of the Government s stance on genetically modified foods, while informing us that the food of the future already exists - it s organic . I believe ... Ham match green cards to brandish the message, kick out gene food , when you consider the behaviour ...

CAMPAIGN DIRECT: ISSUE - DM agencies tap into demand for planning skills/Strategic expertise is essential if DM agencies are to move beyond the database, Ken Gofton reports

further up the food chain. An appreciation of the need to understand the consumer is now matched ...

HOTLINE

joined from Wunderman Cato Johnson. Discovery Foods, which markets a range of specialty foods ...

BUSINESS-TO-BUSINESS MEDIA: BUSINESS DIRECTIONS - BT, Scoot and Royal Mail have found direct marketing a good way to reach elusive business customers, Robert Dwek reports

-represented. These include takeaways and fax service specialists. Six categories were chosen for targeting: food, communications, trade, motor, health and beauty, and retail. TPS designed tailored mail packs so food ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.