to remove filtersAmerican Express to sponsor C4 food industry programme
11 Oct 1999 | by RACHEL MINTER
American Express has taken its first leap into the UK s television sponsorship market, using Channel 4 as its launch pad.
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DIARY: ICE TO ESKIMOS - Free tree with dog food adds bark to your bite
18 Oct 1999
below-the-line agency. Her first task was to present to Hall Harrison s Dog Food....In January 1993 Jessica Hatfield, now chief executive of The Media Vehicle, had just joined a below-the-line agency. Her first task was to present to Hall Harrison s Dog Food. New ideas for dog campaigns are few and far between - even Julian Clary would admit there are only so many ways ...
BBC admits error in radio documentary on food advertising
17 Sep 1999 | by FRANCESCA NEWLAND
The BBC has admitted that a radio documentary about food marketing to children was biased after ad...The BBC has admitted that a radio documentary about food marketing to children was biased after ... this week that the Radio 5 documentary - The Fast Food Kids - broadcast on 13 June took an oversimplified approach to its subject and lacked balance. The 30-minute programme, presented by the food ...
RHM to review pounds 15m of baking and food tasks
30 Jul 1999 | by JADE GARRETT
Bakeries, Centura Foods and British Bakeries divisions....RHM has called a review of its entire pounds 15 million portfolio of brands spanning the Manor Bakeries, Centura Foods and British Bakeries divisions. The announcement comes a month after Paul ... Foods. RHM s parent company, Tomkins, recently announced that it is to demerge RHM to focus ...
CAMPAIGN INTERNATIONAL: DECISION MAKER MICHAEL KASSAN - Legal eagle ditches fast food for media
04 Jun 1999 | by ANNA GRIFFITHS
client of his when I was in the fast food business. Kassan, who is 47, is not your conventional media man. Apart from his legal expertise, he ran El Pollo Loco and Rally s fast food franchises ...
DIARY: Cursed Ducati - and not the food - spoils D&AD night for Jaume
14 May 1999 | by STEPHEN WOODFORD, Chief Executive, WCRS
the rabbit food - although many of us thought the vegetarian menu made a refreshing change....So how was D t get a drink all the way through the award ceremony, while others said they hated the rabbit food - although many of us thought the vegetarian menu made a refreshing change. Still, at least we didn t suffer the catalogue of disasters that befell WCRS s joint creative director, Leon ...
MPs call for clarity over powers of new Govt food regulator
16 Apr 1999 | by Our Parliamentary correspondent
MPs have urged the Government to clear up the confusion surrounding whether its proposed Foods...MPs have urged the Government to clear up the confusion surrounding whether its proposed Foods Standards Agency will regulate food advertising. An all-party Commons committee, which is examining ... should control ads (Campaign, 5 March). In a report, the Food Standards Committee said ...
Heinz appoints Leo Burnett to $81m global convenience food account
29 Mar 1999
appointment to the company s 81 million ( 50 million) global convenience food account....appointment to the company s 81 million ( 50 million) global convenience food account. The win follows ... . The agency won the convenience food business following a competitive pitch against roster agencies Bates ... around 80 per cent of the company s branded products. The convenience food account includes Heinz soups ...
Heinz appoints Leo Burnett to $81m global convenience food account
29 Mar 1999
appointment to the company s 81 million ( 50 million) global convenience food account....appointment to the company s 81 million ( 50 million) global convenience food account. The win follows ... . The agency won the convenience food business following a competitive pitch against roster agencies Bates ... around 80 per cent of the company s branded products. The convenience food account includes Heinz soups ...
Ad Association voices fear of food lobby bias
05 Mar 1999 | by Our Parliamentary correspondent
planned Food Standards Agency....planned Food Standards Agency. The Advertising Association is worried that the watchdog ... food products. The AA is concerned the agency could intervene over the content of food ads ... , the minister for food safety, Jeff Rooker, told a meeting of the AA s Food Advertising Committee that the new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
