TBWA stresses Virgin’s entertainment factor
19 Nov 1999 | by ELEANOR TRICKETT
of food because they can t tear themselves away from a new video game. All of the spots feature ...
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MEDIA ANALYSIS: Brand Spend Analysis - Mum’s logged on to Iceland: how the UK supermarket is pushing its online service
06 Dec 1999 | by MARK TUNGATE
as the first online food shopping service covering the whole of the UK (Tesco only covers London ...
Trolley ad revenues climb sharply
08 Nov 1999 | by JONAH BLOOM
. Kellogg s, Mars, Nestle, Van Den Bergh Foods and Walls Birds Eye spend pounds 3.2 million between them ...
E-Space adds four to Tesco sales team
25 Oct 1999 | by LEXIE GODDARD
E-Space, the online contract publishing firm, has poached BBC Good Food magazine s group...E-Space, the online contract publishing firm, has poached BBC Good Food magazine s group advertising sales manager in a recent recruiting frenzy. BBC Good Food and BBC Vegetarian Good Food s Chris Goldson and E-Space s three other new salespeople have all been drafted in to work ...
CLOSE-UP: PEOPLE’S JURY - A thumbs-down from the jury. Only TBWA hit a six in this month’s dismal set of jury scores, Jenny Watts writes
22 Oct 1999 | by JENNY WATTS
the column inches devoted to the benefits of organic food, only 36 per cent of those questioned are more ... : Are you mokre likely to shop in a supermarket that offers a wide range of organic food? 36 ...
REVIEW: Marketing and advertising news in the week’s press
15 Oct 1999 | by JOHN TYLEE
, Wimpy, is creating a fast food chicken brand, Dr Beaks, that will go head to head against Kentucky ...
MARKETING FORUM: HHCL creates confrontational Iceland work
08 Oct 1999 | by FRANCESCA NEWLAND
frozen food and, second, that it offers nationwide home delivery. The campaign s third aim is to reassure people about the quality of Iceland s food, talking about its commitment to using natural ... the retailer offers more than just frozen food. Richard Huntington, an account director on Iceland, said ...
Duckworth Finn rolls out Co-op campaign
01 Oct 1999 | by FRANCESCA NEWLAND
offering a wide range of good quality food. In the supermarket retail sector, a lot of the action ... the food a mother has prepared for a room full of hungry children. Disaster is avoided as she dashes ...
REVIEW: Marketing and advertising news in the week’s press
24 Sep 1999 | by LISA CAMPBELL
Food and BBC Vegetarian Good Food to his portfolio, as well as new projects. General release ...
HOTLINE
10 Sep 1999 | by LISA CAMPBELL
Foods-owned meat substitute, has chosen four agencies to pitch for its pounds 3 million account ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
