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DEAR ADVERTISER: From a barrage of complaint letters to poems of thanks, the mail that agencies and advertisers receive from the public can be a marketer’s dream in disguise, Eleanor Trickett says

to Whiskas thanking them for the free sample of cat food - adopting the persona of Tibbles himself ... to our mailing. This one, for example, is from Smudge , thanking Ms Miller for the yummy food and tells how he never liked the food she gave me before. She did try her best to please me, but honestly ...

REVIEW: Marketing and advertising news in the week’s press

Walker Media has scooped the centralised pounds 27 million media account for Marks s food, wine...Walker Media has scooped the centralised pounds 27 million media account for Marks s food, wine and flowers. OMD UK relinquishes the retailer s clothing and store promotions media account. - General release Pearson is to float its media assets in the form of a new pounds 14 billion ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: The biggest global brands - Building a global brand requires more than just producing a great product. To have an impact internationally, companies need to be in the market at the right time. Karen Yates reports o

than a fast food outlet. The result is a global brand with two global icons - the golden arches and Ronald McDonald - but no global advertising campaign. Tastes in food vary from market to market, so ... operates, it provides reasonably priced food to a high standard and in an environment that children love ...

REVIEW: Marketing and advertising news in the week’s press

The National Farmer s Union will unveil a standard mark for British food this week to ensure high production ...

PRIVATE VIEW

. It s more arch than a gay archbishop but at least it s an idea - something you don t often get in food advertising. One small niggle, the Quorn food looked pretty bland - is that because it is ... company: Propaganda Exposure: National TV MARLOW FOODS Project: Quorn brand relaunch ...

Brown to unveil style magazine

values and feature interiors, designer fashion, beauty, society gossip and food. As one media buyer put ...

CAMPAIGN OF THE YEAR: LEVI’S STA-PREST - He’s fluffy, yellow, and his cute antics helped to rejuvenate Levi Strauss. BBH’s creation, Flat Eric, was a hit with both advertising juries and consumers

frozen food and to ram home the message that it had banned all genetically modified ingredients in May ... is the fastest growing national food retailer, with sales up 24 per cent year on year and a share price ...

Flat Eric ad secures most national press coverage over 1999

Foods announced plans to ditch the traditional Oxo family after 16 years and replace it with a more ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.