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CLOSE-UP: LIVE ISSUE/UNILEVER REVIEW - Advertising next target in Unilever efficiency drive. Five networks do battle for Unilever's 'master brands'. Jeremy White investigates

. Unilever s president of marketing for foods, Anthony Simon, will drive the selection himself, with the vice ...

HOTLINE

The Advertising Association has protested to the Food Standards Agency over what it claims...The Advertising Association has protested to the Food Standards Agency over what it claims is an attempt by the Government-backed body to clamp down on the promotion of food to children. The AA has accused the FSA of pushing ahead with its scheme without proper consultation. ...

Manning Gottlieb wins Starbucks media strategy and buying tasks

on the fad of caramel being touted by food critics as autumn s most popular flavour. ...

Mother gives East West noodles a saucy twist

Unilever s Van Den Bergh Foods....Unilever s Van Den Bergh Foods. Both the campaign and the product aim to combine the culinary heritage ... just a snack. The launch comes out of research by the company into the growing demand for food products that are both high in food values, substantial and quick to prepare. The TV campaign, shot ...

Diageo supports new ad medium targeting elusive youth market

Diageo, the drinks and food giant, is backing the launch of a new advertising medium called...Diageo, the drinks and food giant, is backing the launch of a new advertising medium called Translucis, which enables advertisers to target 18- to 24-year-olds in bars, pubs and clubs. Translucis is a network of plasma screens that is being tested in 40 outlets around the country ahead of a ...

CAMPAIGN.I: Typhoo defies BSC as Tommy ads go online

Typhoo Tea is ignoring criticism from the Broadcasting Standards Commission, which upheld complaints that its two thumbs fresh campaign perpetuates racial stereotypes, and is using the theme on its website, two-thumbsfresh.com. John Luck, the senior brand manager at Typhoo s parent Premier Foods ...

Fallon unveils print work for Starbucks' Caramel Macchiato

Fallon has launched a national print campaign to promote a new drink, the Caramel Macchiato, from Starbucks. The humorous campaign plays on the latest fad by food critics, who are courting caramel as this season s most popular food ingredient, by suggesting Starbucks has, in turn, created the most fashionable ...

Co-op puts accent on organic range

s efforts to persuade Frank to appreciate the positive benefits of eating more organic and healthy food ...

CLOSE-UP: LIVE ISSUE/COFFEE SHOPS - US coffee shop culture stirs up the UK high street. Ads are the latest weapon in the UK's ongoing coffee chain wars

recognise that the sort of in your face tactics used by fast-food chains would alienate the average coffee ...

BBDO resigns PetPlace.com over conflict

health service the site will offer pet food and pet products. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.