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Hi-tech outfits fuel ad growth

the quarter. This came after a particularly slow 12 months when the food category actually cut its TV ... was the largest spender in the food category - investing pounds 3.8 million - and there was also considerable ...

REVIEW: Marketing and advertising news in the week’s press

fewer than two years as marketing director for the fast-food giant. The company has yet to appoint a ...

CLIENT ROUNDUP

s promotion, which also embraces marketing the food retail business, comes at a critical time for Iceland ...

BeMe.com secures e-commerce and sponsorship deals

. Dotcom advertisers to sign up have included Simply Food, Auto Trader, YBag, Black Star and Popcorn ...

CLIENT ROUND-UP

, Shepherd will work alongside Fiona Moore, head of product direction, to extend Marks s food range ...

REVIEW: Marketing and advertising news in the week’s press

the fast-food giant to launch an online version instead. The commercial contravened comparative ...

Initiative Media lands Carphone Warehouse

was a media manager for Van den Bergh Foods, a division of Unilever. Walker will be replaced ...

REVIEW: Marketing and advertising news in the week’s press

The National Farmer s Union will unveil a standard mark for British food this week to ensure high production ...

Research finds high costs to blame for fall in FMCG ads

food brands have stopped using TV. Outdoor and press have been the main benefactors from ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.