Saatchis appointed as P&G plans direct blitz for top brands
09 Mar 2001
&G advertising accounts include Iams dog food, the Physique haircare brand, Ariel and Pampers. Saatchis ...
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Guardian Newspapers calls review of DM arrangements
21 Sep 2001
, and sampling at tube and train stations to support the launch of Observer Food Monthly. Earlier ...
Agencies line up as Birds Eye launches DM roster overhaul
23 Feb 2001 | by IAN DARBY
Birds Eye Wall s, the frozen foods division of Unilever, is searching for direct marketing agencies...Birds Eye Wall s, the frozen foods division of Unilever, is searching for direct marketing agencies to work on its brands. Birds Eye is looking outside its current roster of agencies, and is starting the search with a pitch for ice-cream products. BHWG Proximity handles direct marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
