Heinz has handed its 5 million integrated baby food account to WCRS after a pitch against Saatchi 3 million in revamping its baby food range and launching an organic option called Simply, for which Brann Ellert created a 1 million campaign. Creative work is unlikely to break soon ...
LONDON - Heinz has handed its above-the-line baby food account to WCRS after a pitch against...The appointment comes as Heinz seeks to reposition its baby food range and move the advertising ... buying will remain with Starcom Motive. Leo Burnett did not pitch for the baby food business, thought ... in revamping its baby food range, with new packaging, recipes and an organic option called Simply. Brann Ellert ...
The advertising industry will co-operate with groups campaigning to curb the promotion of food ... industry and its critics was recognised at the sixth annual conference of the Food Advertising Unit ... ." The conference heard calls for curbs on ads by the consumer groups Sustain and the Food Commission, while ...
The pet food company Butchers is talking to agencies about its above-the-line account. The company spent more than 500,000 in the UK last year. ...
Bord Bia, the Irish Food Board, is talking to agencies about its advertising arrangements in the UK. The organisation, which promotes Irish-produced food for export, is keen to promote itself to consumers as well as the food industry. It is thought to be talking to five agencies ...
of recent food scares including foot-and-mouth and BSE. The Food Standards Agency (FSA) has ... of several issues starting with a campaign focusing on food hygiene that breaks in the autumn ... . The FSA was launched a year ago to bring all aspects of food safety and standards, 'from farm to fork ...
There aren't many people in this world who can claim to have outperformed the five times Olympic gold medallist Sir Steve Redgrave. But on Sunday scores of runners from adland could make that claim without a whiff of overstatement. The brave souls ignored their couches' seductive callings...
The Soil Association, the UK organisation that promotes organic food and farming, is using ... : 'There's no such thing as cheap food.' The copy claims that the crisis has cost the UK pounds 1 billion and points out that consumers are not getting cheaper food because they are having to foot ...
The Observer is launching a monthly food magazine as it continues its aggressive drive to draw in new audiences for the Sunday newspaper. Observer Food Monthly, which will launch in the early ... May. Observer Food Monthly will be a 68-page tabloid colour magazine, which will examine the whole ...
food standards in the eye of the consumer. It comes as the BSE and foot and mouth crises leave consumer...food standards in the eye of the consumer. It comes as the BSE and foot and mouth crises leave consumer ... -the-line advertising campaign for the Food Standards Agency, which will explain the body s work. The advertising will also attempt to educate caterers in hygenic and safe methods of food preparation. A number of COI ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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