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WCRS lands Heinz's £5m above-the-line baby food business

Heinz has handed its 5 million integrated baby food account to WCRS after a pitch against Saatchi 3 million in revamping its baby food range and launching an organic option called Simply, for which Brann Ellert created a 1 million campaign. Creative work is unlikely to break soon ...

AMV sacrifices £1m Nutricia baby foods work after 21 years

The 1 million Nutricia baby foods account is being put up for pitch following Abbott Mead Vickers BBDO's decision to end its 21-year relationship with the company. The parting is owing to the declining above-the-line support for Nutricia's Cow & Gate and Milupa brands as the company puts more ...

Clemmow Hornby Inge nets £3m Loyd Grossman task

Clemmow Hornby Inge has won a place on the Premier International Foods roster after landing ... into pasta and other food products. Media planning and buying for the account will continue to be handled ... -tasting food and his products really deliver that." ...

OPINION: Cowen on ... Cobra

country where Indian food is a cultural mainstay and Indian culture increasingly mainstream, should aim ...

PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers

coastline? The headlines are not very original - and when I see the word "taste" I think more of food ...

WCRS wins Heinz baby food business

LONDON - Heinz has handed its above-the-line baby food account to WCRS after a pitch against...The appointment comes as Heinz seeks to reposition its baby food range and move the advertising ... buying will remain with Starcom Motive. Leo Burnett did not pitch for the baby food business, thought ... in revamping its baby food range, with new packaging, recipes and an organic option called Simply. Brann Ellert ...

HOTLINE: Associated British Foods appoints agency

Associated British Foods has appointed the Palmer Hargreaves agency in Leamington Spa to raise awareness of its Speedibake range of part-baked frozen food and pastries among leading supermarkets and the food service industry. ...

Mars calls £50m UK media contest

Mars is carrying out a review of its 50 million UK media planning arrangements. The confectionery, food and pet care giant is expected to centralise media planning into one agency in the UK ... to centralise media planning follows the company's decision to merge its food and petcare businesses ...

PRIVATE VIEW: Andrew Cracknell, the executive creative director of Bates UK

't get any easier. Mother continues to solve its Batchelors briefs by throwing the food all over ...

Mars calls £50m UK media contest

The confectionery, food and pet care giant is expected to centralise media planning into one agency in the UK. However, agency sources have told Campaign that the UK review may develop into a review ... is seeking to centralise media planning follows the company's decision to merge its food and petcare ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.