26 Jan 2001
| by JENNY WATTS
product from Van den Bergh Foods....Mother has unveiled its first national poster work for the East West Noodle Company, a new noodle product from Van den Bergh Foods.
The campaign, which breaks in two weeks, will continue the strategy unveiled in Mother s launch TV work for the brand.
Exotic flavours from the East are combined ...
26 Jan 2001
to develop food products that are better for teeth, SmithKline Beecham (as we then were) responded ...
of organisations such as the Food Standards Agency and the Joint Health Claims Initiative will help to clear up some of the confusion surrounding food and drink marketing, benefiting manufacturers and consumers ...
26 Jan 2001
| by ALASDAIR REID
-president, strategy and business development of Kraft Food International s European Union business. Is he surprised ...
26 Jan 2001
| by CAROLINE MARSHALL
Gorman, executive vice-president J. Walter Thompson is Kraft Foods International s largest roster agency ...
19 Jan 2001
Sopexa, which markets French food and drink in the UK, is researching creative work from two...Sopexa, which markets French food and drink in the UK, is researching creative work from two agencies bidding for its pounds 800,000 Cote du Rhone assignment. The move follows a fall in French wine sales in the UK in the face of New World competition.
...
12 Jan 2001
of the product by promoting it in a new light. In the television and press campaign, no food was immune to the tangy delights of the easily applied sauce. Any food tastes supreme with Heinz Salad Cream ...
12 Jan 2001
campaign that successfully repositioned the brand for a younger, more upmarket audience with its Any food ...
12 Jan 2001
| by FRANCESCA NEWLAND
we re to the left of New Labour on many issues. But issues like genetically modified foods ...
09 Jan 2001
, is pitching alongside Grey Worldwide and incumbent Lowe Lintas for the deal to handle the fast food chain ...
in March, will focus on the Whopper burger brand. The childrens campaign will revolve around food aimed ...
09 Jan 2001
, is pitching alongside Grey Worldwide and incumbent Lowe Lintas for the deal to handle the fast food chain ...
in March, will focus on the Whopper burger brand. The childrens campaign will revolve around food aimed ...