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Mother uses 'saucy' theme for East West national poster task

product from Van den Bergh Foods....Mother has unveiled its first national poster work for the East West Noodle Company, a new noodle product from Van den Bergh Foods. The campaign, which breaks in two weeks, will continue the strategy unveiled in Mother s launch TV work for the brand. Exotic flavours from the East are combined ...

CLOSE-UP: LIVE ISSUE/RIBENA TOOTHKIND - High Court ToothKind ruling prompts soul searching. The war of words rages on as Glaxo SmithKline and the ASA restate their cases

to develop food products that are better for teeth, SmithKline Beecham (as we then were) responded ... of organisations such as the Food Standards Agency and the Joint Health Claims Initiative will help to clear up some of the confusion surrounding food and drink marketing, benefiting manufacturers and consumers ...

MEDIA FORUM: Is OMD's network about to get the leader it needs? - Last week, OMD announced that Colin Gottlieb is to be its European head The management is being streamlined too. Is Omnicom ready to sort out its media product, Alasdair Reid asks.

-president, strategy and business development of Kraft Food International s European Union business. Is he surprised ...

Jones leaves J. Walter Thompson Worldwide

Gorman, executive vice-president J. Walter Thompson is Kraft Foods International s largest roster agency ...

HOTLINE

Sopexa, which markets French food and drink in the UK, is researching creative work from two...Sopexa, which markets French food and drink in the UK, is researching creative work from two agencies bidding for its pounds 800,000 Cote du Rhone assignment. The move follows a fall in French wine sales in the UK in the face of New World competition. ...

TOP PERFORMERS OF 2000: Campaign of the Year - Skoda. Once the butt of a thousand jokes, Skoda achieved the unthinkable and turned itself into a desirable product through a brave and witty campaign from Fallon

of the product by promoting it in a new light. In the television and press campaign, no food was immune to the tangy delights of the easily applied sauce. Any food tastes supreme with Heinz Salad Cream ...

TOP PERFORMERS OF 2000: Advertiser of the Year - Heinz. Heinz finally comes good and, with Leo Burnett's consistently high quality work providing support across the key brands, it deservedly wins Advertiser of the Year

campaign that successfully repositioned the brand for a younger, more upmarket audience with its Any food ...

CLOSE-UP: NEWSMAKER/ALAN RUSBRIDGER - BMP picks up the branding baton for The Guardian. Alan Rusbridger plans to refresh his paper's image, Francesca Newland writes

we re to the left of New Labour on many issues. But issues like genetically modified foods ...

Campbell Mithun Esty in front for Burger King's kids ads

, is pitching alongside Grey Worldwide and incumbent Lowe Lintas for the deal to handle the fast food chain ... in March, will focus on the Whopper burger brand. The childrens campaign will revolve around food aimed ...

Campbell Mithun Esty in front for Burger King's kids ads

, is pitching alongside Grey Worldwide and incumbent Lowe Lintas for the deal to handle the fast food chain ... in March, will focus on the Whopper burger brand. The childrens campaign will revolve around food aimed ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.