PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
, quality food this Christmas Agency: Banks Hoggins O'Shea/FCB Writer: Chris O'Shea Art director: Ken ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ...
BBCi pushes information for women
22 Nov 2002 | by MARK SWENEY
, such as food, DIY and parenting. Executions include 30- and 40-second television commercials, two types ... . The ads feature a red mullet to promote the online availability of food preparation information, and a ...
PRIVATE VIEW: Nick Hastings, the creative director at D'Arcy
15 Mar 2002 | by NICK HASTINGS, the creative director at D'Arcy
reminds me of airline food. You suspect there might be something worthwhile in there, but the layout puts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
