DIRECT MARKETING: TESTING TIMES
04 Oct 2002 | by IAN DARBY
, the bigger 'one-to-one' agencies, taking a big step up the marcoms food chain providing we configure our ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ...
DIRECT MARKETING: PUSHING THE ENVELOPE - Creative work from direct marketing agencies is having a renaissance
04 Oct 2002 | by PIPPA CONSIDINE
for smaller clients either. Master Foods, Lloyds TSB, Volkswagen and Orange have all run with unusual DM ...
Sainsbury's to back Freeform range with DM from Proximity.[
19 Jul 2002 | by IAN DARBY
to see if certain foods are suitable for you. The mailing includes recipes using food from the range ...
REVIEW: Heinz hands dm task to Proximity London
21 Jun 2002
Heinz has handed the direct marketing task for its revamped baby food range to Proximity London
Masterfoods consolidates £120m media planning into MediaCom
21 May 2002 | by Ian Darby,
LONDON - Masterfoods, the confectionery, food and pet care company, has consolidated media planning
CAMPAIGN DIRECT AWARDS 2002: Best Use of Art Direction
17 May 2002
will feel without food or shelter. COMMENDATION Title: Gordon's Playing Cards Agency: Craik Jones Watson ...
CAMPAIGN DIRECT AWARDS 2002: Best Use of Copy
17 May 2002
SILVER AWARD Title: Whiskas Kitten Care Agency: Proximity London Creative Directors: Chris May; Mark Dudley Art Director: Mark Dudley Copywriter: Chris May Senior Account Manager: Miajella Loughrey Client Company: Master Foods Client Brand: Whiskas Brand Manager: Helen Bryars Respondents to a Whiskas ...
Heinz in hunt for direct agency to handle baby foods products
10 May 2002 | by IAN DARBY
Heinz is searching for a direct marketing agency to work on its baby foods products....The agency search comes as Heinz looks to reposition its baby food range and build closer ... to the £5 million integrated baby food account but it is said to need a specialist direct marketing agency ... revamped its baby food range and introduced an organic option called Simply. Brann Ellert created a £1 ...
DM complaints to ASA rise by more than half
03 May 2002 | by JOHN TYLEE
even works for people who love to eat fattening foods , resulted in 211 calls to the ASA. Upholding ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
