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HOTLINE: Waitrose Food Illustrated appoints editor

Waitrose Food Illustrated, the John Brown Citrus Publishing title, has appointed William Sitwell

PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

, quality food this Christmas Agency: Banks Hoggins O'Shea/FCB Writer: Chris O'Shea Art director: Ken ...

CLOSE-UP: LIVE ISSUE - KFC. Is Bartle Bogle Hegarty cut out for life in the fast-food sector? John

Previous liaisons with Asda and WH Smith both ended unsatisfactorily. Will an account such as KFC, a potentially awkward alliance between the fast-food chain's franchisees, the company's UK marketing ... an immediate and dramatic effect," an agency chief with extensive experience on fast-food business explains ...

CAMPAIGN MEDIA AWARDS: The News Group Newspapers Award - Best Retail and Home Shopping Campaign - McDonald's

to raise awareness and sales of the fast food chain's breakfast menu....McDonald's sponsored the Virgin Radio Breakfast Show and also had an online presence with banners and e-mail promotions linking to Virgin's subscriber base. Almost 5,000 vouchers for breakfast food were ... 's breakfast food have increased by more than 15 per cent since the campaign launched. WINNER TITLE ...

BBH triumphs in £15m KFC creative shoot-out

's managing director, said: "KFC is one of the most successful food retail brands in this market and the work ... and it wants great work and we've never had a food retailer as a client before so this is an exciting ...

BBH wins battle for £15m KFC creative account

unsuccessfully. The pitch was handled by the AAR KFC, the UK's second-largest fast food chain behind McDonald's, called the pitch when it decided to expand its UK operations. The fast food chain, which is jointly ...

Barrett Cernis creates Fortnum debut

visiting the store. It is also looking to tap into consumers' demands for unusual foods, which have been ... -quality foods, but also feature its less well-known items, such as rare historic toys. The ads were written ... Foods, has a majority stake, ended its stock market listing at the beginning of the year after its share ...

RKCR uses celebrities in its M&S Christmas advertising

Bean, with each scene showcasing the store's clothing, gift and food products. Jude Bridge, M S ...

REVIEW: Nick Canning poached by The Big Food Group

Nick Canning, the marketing director of News Group Newspapers, has been poached by The Big Food

PRIVATE VIEW: Jaspar Shelbourne, the executive creative director at J. Walter Thompson

Harrods has the better hi-fi section and quite fantastic toilets. Harvey Nicks has the better food hall, more creative window dressing and funkier advertising - witness the very fresh double-page spreads on the opposite page. Nice ideas delivered in a consistent and appropriate tone of voice. An extra ...

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