to remove filtersMcDonald’s $1.2bn business is OMD’s chance to go large
04 Dec 2003 | by Ian Darby,
and the same painted-on grins from the staff. The food was the same too, which would horrify many but reassured ...
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THE BOOK OF LISTS: The 10 best print launches
19 Dec 2003
monthly food title, Delicious is a serious project from Seven Publishing, the company launched ...
Agencies line up as RHM puts £10m media up for review
19 Nov 2003 | by Jeremy Lee,
LONDON - The food group RHM, owner of brands such as Mother's Pride and Hovis, has kicked off its
After 10 years, GN can celebrate The Observer success
13 Nov 2003
Monthly (and its sister monthlies Food Monthly and Music Monthly). Advertisers have some worries ...
Agencies line up to pitch for Tropicana UK media account
31 Oct 2003 | by Ian Darby,
MindShare handles the £3m UK Pepsi account and OMD UK handles the Walkers Snack Foods business. Though agency sources say the review is confined to the Tropicana brand, the involvement of representatives from PepsiCo's European marketing team has sparked some speculation that it is considering a wider ...
Eve attempts to build on circulation growth with TV ad
05 Sep 2003 | by Mark Sweney,
The campaign will run for two weeks later this month with another burst scheduled for October across satellite stations, including E4. Eve, which targets thirty-something readers with content covering fashion, food, homes and health, recently enjoyed a 10 per cent boost in its circulation to 131 ...
Agencies line up as KFC reviews Zenith’s media role
08 Aug 2003 | by Jeremy Lee,
LONDON - The fast-food giant KFC is reviewing its £16 million media account, currently handled
Naked hires chief for Clemmow Hornby joint media outfit
07 Aug 2003 | by Mark Sweney,
including English Heritage, the online travel company Expedia and Premier Foods. The agency was also ...
Redwood's modest innovator hopes to score a hat-trick
24 Jul 2003
title is a known quantity -- Delicious, a glossy monthly for food lovers, which was launched ... to team up with a specialist publishing company to launch masthead titles such as BBC Good Food, Gardeners ...
M&B scoops pan-European Unilever branding role
10 Jul 2003 | by Ian Darby,
not exist in the UK, but is Unilever's fourth-largest food brand in Europe with a turnover of £700m. M ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
