Maryland Cookies viral shows 'imperfect' strategy
18 Nov 2003 | by Staff,
' for Maryland Cookies, which is used in a new viral campaign for the Burton's Foods brand.
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WORLD: GALLERY
05 Dec 2003
in her bid that she accidentally feeds baby food to her dog instead of her child. Interspersed ...
WORLD: GALLERY
03 Oct 2003
against genetically modified foods and the use of pesticides. The campaign runs nationwide and is designed to raise consumer awareness of hidden dangers in food. The strapline reads: "In the forest, something ...
PRIVATE VIEW: Matt Eastwood, the executive creative director at M&C Saatchi
11 Jul 2003
When I was a child, I always ate my meals starting with my least favourite foods and finished
MEDIA: SPOTLIGHT ON BT YAHOO! BROADBAND - Will Yahoo!/BT deal move us closer to broadband Britain?
27 Jun 2003 | by Alasdair Reid
it further up the food chain and perhaps helps bring some of its peripheral (content) propositions more ...
PRIVATE VIEW: Robert Campbell, the joint executive creative director at Rainey Kelly Campbell Roalfe/Y&R
06 Jun 2003
: Cheesestrings Client: Dennis O'Riordan, marketing director, Kerry Foods Cheese Brief: Maintain the slightly ...
PRIVATE VIEW: Tony Granger, the executive creative director at Saatchi & Saatchi
17 Apr 2003
Smart car. The upside - some fun, fresh art direction. The downside - shot of car and a headline. If you're playing this game, then your lines need to be fantastic. A Porsche ad springs to mind: it's as fast as you can travel without having to eat airline food (at least it went something like that ...
McDonald's picks glue London to boost healthier menu
14 Mar 2003 | by Mark Sweney
the strapline: "Things that make you go Mmmmm." The fast-food giant's decision comes in response to declining ...
McDonald's picks glue London to boost healthier menu
13 Mar 2003 | by Mark Sweney,
the strapline: "Things that make you go Mmmmm." The fast-food giant's decision comes in response to declining ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
