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MEDIA: Perspective - Pooling media and direct is a genuine integrated solution

. For Wunderman, this is a move up the food chain, a chance to layer greater creative thinking on its impressive ...

Pooling media and direct is a good integrated solution

, this is a move up the food chain, a chance to layer greater creative thinking on its impressive data ...

THE DIRECT APPROACH: Claydon Heeley Jones Mason's Nigel Jones says direct marketing will need to get more creative

public simply by making it controversial. The recent "sick bag" mailer for the Food Standards Agency ...

Field Marketing: Turning Tactical

agency REL Field Marketing, says. The agency has recently won just such a contract with HP Foods ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.