TOP PERFORMERS OF 2003: MEDIA AGENCY OF THE YEAR - MINDSHARE
12 Dec 2003
, which was consolidated with its existing Nestle foods account, and the centralised Homebase and Argos ...
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WORLD: ANALYSIS - Omnicom's networks shine in cautious worldwide markets
12 Dec 2003 | by Lucy Aitken and Robin Hicks
both the $40 million Abbey National account and the $25 million McCain Foods business. Meanwhile, Asia ...
2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning
26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG
advertising idea can build a fast-food brand and shift chicken. The central thought is that chicken the world over is regarded as cultural soul food (Jamaican jerk, Ukrainian kiev, Indian korma and roast chicken) and nowhere more so than in the southern states of the US. Soul Food was the brief and Soul ...
ETHNIC DIVERSITY: DRIVING FOR DIVERSITY
26 Sep 2003 | by Ray Barrett, the creative director of Barrett Cernis
, the viewing public is always ready to embrace the new, whether it be fashion, music, film or food. When ...
HOTLINE: The outdoor industry's revenue increases
05 Sep 2003
and media remains the largest advertiser sector followed by business, food, motors and cosmetics
ADLAND'S LABOUR POLICY
05 Sep 2003
has "brain food" courses for alternative experiences such as car-racing days for Toyota and Lexus ...
THE COLLAPSE OF CORDIANT
27 Jun 2003 | by John Tylee
professional actor but ended up as the managing director of Del Monte Foods in the UK and, more recently, as the boss of the Australian food manufacturer Goodman Fielder. His strategy was to dispose of Cordiant ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
