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LONDON - Bartle Bogle Hegarty has triumphed in the final stage of the £10m Birds Eye frozen foods
BMP DDB's next ad for Arla Foods' Cravendale premium fresh-milk brand shows a herd of ram...was directed by Jason Smith of Brave Films. Media planning and buying will be handled by Carat. Arla Foods ... by the Competition Commission, Arla Foods took over Express Dairies in March this year. ...
calories), McDonald's is under siege. From rivals who do fast food with a bit less fat and a bit more class ... reading McDonald's Our Food book, and, as the copy tells us, musing: "I've heard there's all kinds ...
both the $40 million Abbey National account and the $25 million McCain Foods business. Meanwhile, Asia ...
, which was consolidated with its existing Nestle foods account, and the centralised Homebase and Argos ...
) that ministers want to see tougher controls on TV ads for "junk food" because of fears they encourage unhealthy ... document asked: "Should the advertising of unhealthy food targeted at children be banned or further ...
backdrop of falling sales, changes in consumer attitudes to fast food and competition both from established rivals such as Burger King and from coffee shop chains and health-food restaurants. The positioning ...
Pepsi as the perfect accompaniment to food, Burwick believes, a cola comeback could be on the cards. There's just one problem. Coca-Cola has been more of a believer in the paired-with-food strategy, from ... in Indiana: under the Coca-Cola logo were the words: "Good with food." "It looks like cola advertising has ...
and the same painted-on grins from the staff. The food was the same too, which would horrify many but reassured ...
backdrop of falling sales, changes in consumer attitudes to fast food and competition both from established rivals such as Burger King and from coffee shop chains and health-food restaurants. The positioning ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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