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THE BOOK OF LISTS: The 10 Best soundtracks of 2003

is an integral part of BBH's "soul food" campaign for KFC. Every execution is aurally astute but this one ...

THE BOOK OF LISTS: The 10 Best radio ads

dead. VO: Ginsters. Real honest food. 2. COI/DOH - adult sexual health awareness "chlamydia" Now ... in February, no-one gave much of a thought to the poor creative teams for whom tobacco campaigns meant food ...

HOTLINE: McDonald's pledges not to use footballers

by the Commons Health Select Committee on the rules governing advertising to children. The fast-food giant had

OPINION: BEALE ON ... MCDONALD'S

calories), McDonald's is under siege. From rivals who do fast food with a bit less fat and a bit more class ... reading McDonald's Our Food book, and, as the copy tells us, musing: "I've heard there's all kinds ...

Burnett lands global Big Mac brief

backdrop of falling sales, changes in consumer attitudes to fast food and competition both from established rivals such as Burger King and from coffee shop chains and health-food restaurants. The positioning ...

MEDIA PERSPECTIVE: McDonald's $1.2bn business is OMD's chance to go large

and the same painted-on grins from the staff. The food was the same too, which would horrify many but reassured ...

WORLD: MY PORTFOLIO - Jakub Kohak

, rather than video, to give it an authentic quality. "'Devil' for Vitana, a Czech dehydrated foods ...

Iceland renews attempts to attract mums

for frozen food. The new ad features a family whose gran has invited her new "boyfriend" for dinner. He ... of food only to be met with a reason why he can't eat it. He doesn't like oriental, chocolate rolls give ...

BBH's Bisto campaign highlights sauce range

. Bisto, owned by Centura Foods, is approaching its centenary. The campaign aims to use the sauce range ...

Parliament inquiry questions ad chiefs over child food ban

into whether food and drink commercials aimed at children should be banned....introduced a Private Member's Bill to ban ads for food and drinks high in salt, sugar and fat during children ... of Parliamentary time. Shipley said: "The food and drink industry is allowed to ruthlessly and cynically target ... , the director of the industry-funded Food Advertising Unit, said: "It is vital that any action plan is practical ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.