12 Dec 2003
by the Commons Health Select Committee on the rules governing advertising to children. The fast-food giant had
12 Dec 2003
| by Claire Beale, claire.beale@haynet.com
calories), McDonald's is under siege. From rivals who do fast food with a bit less fat and a bit more class ...
reading McDonald's Our Food book, and, as the copy tells us, musing: "I've heard there's all kinds ...
12 Dec 2003
| by Lucy Aitken and Robin Hicks
both the $40 million Abbey National account and the $25 million McCain Foods business. Meanwhile, Asia ...
05 Dec 2003
| by Mark Sweney
backdrop of falling sales, changes in consumer attitudes to fast food and competition both from established rivals such as Burger King and from coffee shop chains and health-food restaurants.
The positioning ...
05 Dec 2003
| by Ian Darby, ian.darby@haynet.com
and the same painted-on grins from the staff. The food was the same too, which would horrify many but reassured ...
28 Nov 2003
: New Daz has an even better cleaning performance on common food
stains
Agency: Leo Burnett
Writer ...
21 Nov 2003
| by John Tylee
for frozen food.
The new ad features a family whose gran has invited her new "boyfriend" for dinner. He ...
of food only to be met with a reason why he can't eat it.
He doesn't like oriental, chocolate rolls give ...
14 Nov 2003
| by Stuart Elliott, the advertising columnist at The New York Times
is for the KFC fast-food chain owned by Yum Brands.
The campaign, under attack for suggesting fried chicken can ...
-sodium, low-cholesterol food" appears as an onscreen disclaimer, albeit in tiny type. KFC is matched in fat-and-calorie counts against Burger King's Whopper, notorious as one of the most belly-busting fast foods.
There ...
07 Nov 2003
| by Claire Beale, claire.beale@haynet.com
of food everyone thinks people want to eat at Christmas (most of which you'll discover as leftovers ...
31 Oct 2003
customers' needs, both food and non-food, at the lowest possible prices."
Since its takeover four years ...