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HOTLINE: McDonald's pledges not to use footballers

by the Commons Health Select Committee on the rules governing advertising to children. The fast-food giant had

OPINION: BEALE ON ... MCDONALD'S

calories), McDonald's is under siege. From rivals who do fast food with a bit less fat and a bit more class ... reading McDonald's Our Food book, and, as the copy tells us, musing: "I've heard there's all kinds ...

WORLD: ANALYSIS - Omnicom's networks shine in cautious worldwide markets

both the $40 million Abbey National account and the $25 million McCain Foods business. Meanwhile, Asia ...

Burnett lands global Big Mac brief

backdrop of falling sales, changes in consumer attitudes to fast food and competition both from established rivals such as Burger King and from coffee shop chains and health-food restaurants. The positioning ...

MEDIA PERSPECTIVE: McDonald's $1.2bn business is OMD's chance to go large

and the same painted-on grins from the staff. The food was the same too, which would horrify many but reassured ...

PRIVATE VIEW: Rooney Carruthers, a founder partner at Vallance Carruthers Coleman Priest

: New Daz has an even better cleaning performance on common food stains Agency: Leo Burnett Writer ...

Iceland renews attempts to attract mums

for frozen food. The new ad features a family whose gran has invited her new "boyfriend" for dinner. He ... of food only to be met with a reason why he can't eat it. He doesn't like oriental, chocolate rolls give ...

WORLD: STUART ELLIOTT IN AMERICA

is for the KFC fast-food chain owned by Yum Brands. The campaign, under attack for suggesting fried chicken can ... -sodium, low-cholesterol food" appears as an onscreen disclaimer, albeit in tiny type. KFC is matched in fat-and-calorie counts against Burger King's Whopper, notorious as one of the most belly-busting fast foods. There ...

OPINION: BEALE ON ... ASDA

of food everyone thinks people want to eat at Christmas (most of which you'll discover as leftovers ...

Walters stars in Publicis' Asda Christmas advertising

customers' needs, both food and non-food, at the lowest possible prices." Since its takeover four years ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.