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Field Marketing: Turning Tactical

agency REL Field Marketing, says. The agency has recently won just such a contract with HP Foods ...

HOTLINE: Virgin Radio appoints Chris Goldson

was formerly a director at BBC Good Food Magazine. He will report to the sales director, Lee Roberts, who

Hula Hoops welcomes back Steve Threlfall

Steve Threlfall, the Hula Hoops identikit consumer, is returning to TV as KP Foods attempts...product turned out to be pet food. In the ad, a team of majorettes mass outside Threfall's front door ...

DIARY: Canary axe means it's the chop for McMurdo

Well, the curse of Campaign strikes again. Within days of writing this, Conde Nast decided to axe the title, thus cruelly robbing McMurdo of his hobby. If you ask us, it's a crying shame. Lindsay appeared to be finding his feet and, as a tribute to his brief yet glorious stint as a food hack, here are a few of his ...

PRIVATE VIEW: Robert Campbell, the executive creative director at Rainey Kelly Campbell Roalfe/Y&R

-on-wheels delivery driver engrossed in her copy of Take a Break magazine. She forgets to deliver food to an old ...

DIARY: Over-exposed staff are a good marketing tool

Foods decided that its Kelloggs and Douwe Egberts brands could do with a bit of a boost. So, quicker ...

CLOSE-UP: LIVE ISSUE/CREATIVE DIRECTORS - Why creative director isn't really the job from hell

and throw their food about. But then they do something amazing. Watching people around you grow up ...

FIELD MARKETING: TURNING TACTICAL

agency REL Field Marketing, says. The agency has recently won just such a contract with HP Foods ...

Waters moves up to be Partners BDDH's new planning head

and Transport for London, and in 2000 won an IPA Effectiveness award for her work in Co-op food retailing. She ...

UK Food extends programming hours

LONDON - UK Food, the Flextech and BBC joint venture, is to extend its programming by four hours a...The move, which takes effect from today, will see the cable and satellite channel now broadcast from 5am to 9pm. UK Food, which launched in November 2001, is the only remaining dedicated food ... food programmes, combined with well-known and well-loved faces within the world of food." UK Food ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.