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Waitrose advertises expertise in whisky via print campaign

26 Sep 2003 | by John Tylee

Living, Food Travel, Homes and Gardens, BBC Good Food, Eve and Waitrose Food Illustrated. ...

Aldi calls agencies to pitch for share of UK creative account

26 Sep 2003 | by Mark Sweney

focuses on a core group of popular products. It offers discounted prices on about 700 food items - a ...

2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning

26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG

advertising idea can build a fast-food brand and shift chicken. The central thought is that chicken the world over is regarded as cultural soul food (Jamaican jerk, Ukrainian kiev, Indian korma and roast chicken) and nowhere more so than in the southern states of the US. Soul Food was the brief and Soul ...

ETHNIC DIVERSITY: DRIVING FOR DIVERSITY

26 Sep 2003 | by Ray Barrett, the creative director of Barrett Cernis

, the viewing public is always ready to embrace the new, whether it be fashion, music, film or food. When ...

MEDIA FORUM: Ten years on, has kids' TV come of age?

26 Sep 2003 | by Alasdair Reid

Zonfrillo. "Some sort of European Union ban in, say, the area of food advertising aimed at children, would ...

PRIVATE VIEW: Tony Davidson, the creative director at Wieden & Kennedy

26 Sep 2003

Barber Exposure: National TV MCCAIN FOODS Project: McCain Foods Client: Julie Leivers, marketing ...

Walker Media lands KFC media account after five-way pitch

19 Sep 2003 | by Ian Darby

KFC, the fast-food chain, has appointed Walker Media to handle its 16 million UK media planning...against global rival companies for brand performance too." The fast food company's spend is largely ...

BMP DDB wins most nominations for the 2003 Aerial Awards

19 Sep 2003 | by Ian Darby

for Observer Food Monthly and one for Orange. Both Abbott Mead Vickers BBDO and Bartle Bogle Hegarty have ... for Regaine and Observer Food Monthly. The Aerial Awards, held in association with Campaign, will take place ...

MEDIA: Strategy of the Week - McCain chips promise a salve for frustrated souls

19 Sep 2003 | by Emma Barnes

. It also aims to create the feeling that McCain is a comfort food. This led to the "chin up" endline. "We ... with two weeks of 90-second slots, a first in food advertising. The long slot was chosen to make the ads ... -like advertising for food and we wanted people to see that this (brand) is different." The TV work, featuring ...

Heye & Partners unveils multicultural McDonald's spots

19 Sep 2003

The new campaign, the fast food retailer's response to flagging international sales, is an attempt to make McDonald's more relevant to consumers by reflecting what it believes are the attitudes and lifestyles of its customers. Five ads, developed by Heye Partners and DDB Chicago, are made up ...

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