Media Awards 2004: Broadcast Sales Team Of The year - IDS
26 Nov 2004
and the Extreme Sports Channel to eight channels sharing the UKTV brand, such as Gold, Bright Ideas, Style, Food
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Media: Strategy Analysis - Selling serious digital photography
03 Dec 2004
to build a picture of the potential customer: his love of his family, good wine and organic food; his ...
Birds Eye revamps site to promote 'natural' foods
03 Sep 2004 | by Emma Rigby
Frozen food brand Birds Eye has revamped its web site to push the health benefits of its range....Unilever's pan-European campaign to promote its frozen foods under a healthy living banner. The effort ... with your food'. The push aimed to demonstrate that all of Birds Eye's products are free from added artificial colours, flavours and preservatives. The UK frozen food market, excluding ice cream, is worth £3 ...
Private View: Malcolm Duffy, the creative director at Miles Calcraft Briginshaw Duffy
04 Jun 2004
KERRY FOODS Project: Cheesestrings Attack-a-Snak Client: Jane Hammond, marketing manager, cheese ...
Ogilvy & Mather reveals debut Ocado ad campaign
28 May 2004 | by Rachel Gardner,
LONDON - Ogilvy & Mather is unveiling its first work for Ocado, the online food delivery service
O&M reveals debut Ocado campaign
28 May 2004 | by Rachel Gardner
Ogilvy Mather is unveiling its first work for Ocado, the online food delivery service backed
World: Analysis - Internet brands have learned lessons of quirky campaigns
28 May 2004 | by Mark Tungate
puppet dog with an ironic sense of humour. Viewers loved the puppet, but the website failed. Pet food ...
Lifestage Marketing: The seven stages of targeting
30 Apr 2004
- to organic foods and 'fashion' prams." The world of pre-schoolers is still dominated by family time at home ... than plonking them in front of the TV. Organic baby food: Sales have gone through the roof in recent ... are Organix and the homemade organic food brand Babylicious. Bugaboo Frog and BabyBjorn: Hip baby ...
World: Stuart Elliott in America
23 Apr 2004 | by Stuart Elliott, the advertising columnist at The New York Times
to The New York Times. "But we haven't seen it in the fast-food business," he said, and it was "a good way" to "make sure the food got its due" as Subway switched to a more product-focused pitch. It was John F ...
WORLD: Analysis - Local approach to ads works for eBay's market dynamics
20 Feb 2004 | by Emily Booth
't notice the family dog licking the baby food off the spoon. Meanwhile, Ogilvy Mather's work in Taiwan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
