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for the Environment, Food and Rural Affairs." But what about response media beyond mail? Surely everyone has by now ...
LONDON - Kraft Foods is searching for a direct marketing agency to handle a new product launch...The news comes as the US food giant announces plans to sell underperforming brands including its Bird's Custard, Dream Topping and Angel Delight dessert ranges. The company is looking to focus more heavily on its so-called "power line" brands, such as Kenco, Terry's chocolate and Philadelphia cheese ...
Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food...The review, being handled by Agency Insight, involves the Whiskas and Sheba cat food brands and the Pedigree and Cesar dog food marques. The brief is to develop a UK customer relationship marketing programme. The agency Proximity London, owned by Omnicom, handles Whiskas and Sheba, while the Pedigree ...
DRTV commercial featuring a man out fishing to provide food for his family. The spot aimed ...
and all that other agencies in the food chain did was translate the big idea into workable solutions ...
account for the Pedigree Petfood dog food brands recently defected to TBWA\Worldwide. However, Carolyn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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