The New Covent Garden Food Company is keeping the creative assignment on its account at Hooper
, advertising restrictions will attempt to prevent them hearing about a wide range of food products. Last week ... for unhealthy foods in children's programming will become impossible, there will be loopholes and legitimate ... will have to reboot their approach to marketing fatty foods and media strategists will have to devise new ...
The White Paper proposals to curb junk-food advertising to children will see television adspend...The Government's curbs on junk-food advertising, announced this week, will be wider than expected ... commercials for junk food aimed at children before the 9pm watershed and on the use of celebrities and cartoon ... . The Government backed away from an immediate ban on junk-food ads after differences among ministers over whether ...
For the past year or so the raging debate about the advertising of so-called junk foods...serving food. Much of it, too, is couched in relatively passive language, with an emphasis on proposals and encouragement, rather than edicts and law. Even the issue of TV advertising of junk food stops short ... , the very threat of a ban on all junk food advertising before the 9pm watershed is farcical. It's farcical ...
The news that the European Commission is running the rule over WPP's recent acquisition of Grey should come as no surprise. These things are a formality in big takeovers, and the deal looks set to be nodded through in the US. However, the size of WPP's media operations in Europe now that MediaCom is...
The Liberal Democrats have called for a levy on the advertising budgets of food companies to fund...to be agreed by the food industry to aid the battle against obesity. The party did not specify the size of the levy, but said it should be a percentage of the companies' expenditure on ads for food that is high in sugar, salt and fat. It would be negotiated with the Food Standards Agency. Under the plan ...
BBC Magazines' food title Olive has negotiated a deal with Harrods to produce a 24-page supplement
Ofcom has stopped short of proposing a blanket ban on advertising to children in its report on food...crisis by demanding changes to ads that promote foods that are high in fat, sugar and salt (HFSS). MPs ... nor, in isolation, effective". Without the £523 million of food ad revenue, the Ofcom report also ... and nutritionists as well as the Food Standards Agency, Ofcom suggests that restrictions are imposed on the number ...
The Food Advertising Unit's chief needs to build bridges with agencies. Jeremy Preston...to dispel. It is Preston's unenviable task to make the case for beleaguered food advertisers ... managing director of Cereal Partners UK has spent his entire professional life in the food industry ... about a possible food industry-funded campaign to promote healthy living. Moreover, his decision ...
It seems the Advertising Association's Food Advertising Unit isn't best pleased with Campaign
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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