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Opinion: Perspective - The junk food ad ban debate is becoming a farce

For the past year or so the raging debate about the advertising of so-called junk foods...serving food. Much of it, too, is couched in relatively passive language, with an emphasis on proposals and encouragement, rather than edicts and law. Even the issue of TV advertising of junk food stops short ... , the very threat of a ban on all junk food advertising before the 9pm watershed is farcical. It's farcical ...

Premier hands DLKW Branston business

Premier Foods has appointed Delaney Lund Knox Warren Partners to handle its Branston Pickle...'s joint managing director, said: "We are delighted to be strengthening our relationship with Premier Foods. It is a further opportunity to work on some great British brands." Premier Foods now claims ...

Editorial: A farewell to Kraft's brands of times past

to be axed by their Kraft Foods parent. Needs must, of course, but it's sad to see these Atkins

The World: Insider's View - Saudi Arabia

, particularly of fast food, highlight charitable work to bolster the company's image as socially responsible ...

Media Headliner: Tenacious Taylor plots strategic format switch

: Specialised racing bike Interests outside work: Golf, cycling, reading, food, skiing ...

Opinion: On the campaign couch ... with JB

is understandable; it's also unworldly. Can you see Procter Gamble, Unilever and Nestle expecting the Food ...

Special Report: Pan-Asian Media - Secrets of Pan-Asian creativity

forgets his fries at a fast food drive-in, Jenny, the sales- woman, runs after him - up stairs, climbing ...

Kraft works on direct agency shortlist for coffee task

LONDON - Kraft Foods is searching for a direct marketing agency to handle a new product launch...The news comes as the US food giant announces plans to sell underperforming brands including its Bird's Custard, Dream Topping and Angel Delight dessert ranges. The company is looking to focus more heavily on its so-called "power line" brands, such as Kenco, Terry's chocolate and Philadelphia cheese ...

Editorial: Unilever media gives EC food for thought

The news that the European Commission is running the rule over WPP's recent acquisition of Grey should come as no surprise. These things are a formality in big takeovers, and the deal looks set to be nodded through in the US. However, the size of WPP's media operations in Europe now that MediaCom is...

New Covent Garden opens agency talks

The New Covent Garden Food Company has opened talks with agencies as it looks to review its £3...is not included in the review. It will continue to be handled by Starcom Motive. The New Covent Garden Food Company rebranded from New Covent Garden Soup Company in 2002. Its parent company Daniels Chilled Foods is owned by Singapore Food Industries. Its first advertising campaign, by Bartle Bogle Hegarty ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.