19 Nov 2004
| by Claire Beale, claire.beale@haynet.com
For the past year or so the raging debate about the advertising of so-called junk foods...serving food.
Much of it, too, is couched in relatively passive language, with an emphasis on proposals and encouragement, rather than edicts and law. Even the issue of TV advertising of junk food stops short ...
, the very threat of a ban on all junk food advertising before the 9pm watershed is farcical. It's farcical ...
19 Nov 2004
Premier Foods has appointed Delaney Lund Knox Warren Partners to handle its Branston Pickle...'s joint managing director, said: "We are delighted to be strengthening our relationship with Premier Foods. It is a further opportunity to work on some great British brands."
Premier Foods now claims ...
19 Nov 2004
to be axed by their Kraft Foods parent. Needs must, of course, but it's sad to see these Atkins
19 Nov 2004
| by Ahmad Abuljobain, the managing director of Targets Leo Burnett, Riyadh, Saudi Arabia
, particularly of fast food, highlight charitable work to bolster the company's image as socially responsible ...
19 Nov 2004
: Specialised racing bike
Interests outside work: Golf, cycling, reading, food, skiing
...
19 Nov 2004
| by Jeremy Bullmore
is understandable; it's also unworldly.
Can you see Procter Gamble, Unilever and Nestle expecting the Food ...
19 Nov 2004
forgets his fries at a fast food drive-in, Jenny, the sales- woman, runs after him - up stairs, climbing ...
15 Nov 2004
| by Staff,
LONDON - Kraft Foods is searching for a direct marketing agency to handle a new product launch...The news comes as the US food giant announces plans to sell underperforming brands including its Bird's Custard, Dream Topping and Angel Delight dessert ranges.
The company is looking to focus more heavily on its so-called "power line" brands, such as Kenco, Terry's chocolate and Philadelphia cheese ...
12 Nov 2004
The news that the European Commission is running the rule over WPP's recent acquisition of Grey should come as no surprise. These things are a formality in big takeovers, and the deal looks set to be nodded through in the US. However, the size of WPP's media operations in Europe now that MediaCom is...
12 Nov 2004
The New Covent Garden Food Company has opened talks with agencies as it looks to review its £3...is not included in the review.
It will continue to be handled by Starcom Motive.
The New Covent Garden Food Company rebranded from New Covent Garden Soup Company in 2002. Its parent company Daniels Chilled Foods is owned by Singapore Food Industries.
Its first advertising campaign, by Bartle Bogle Hegarty ...