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The Work: New Campaigns - UK

10 Dec 2004

stomach-settler, has launched an ad offensive just in time to tap into the Christmas food and drink binge ... of the "soul food" campaign Creative agency: Bartle Bogle Hegarty London Writers: Gavin Lester, Nick Gill ... Exposure: National TV THE LOWDOWN The latest stage in Bartle Bogle Hegarty's ú18 million "soul food ...

The World: Insider's View - Russia

03 Dec 2004 | by Perry Valkenburg, the president of TBWA\Central and Eastern Europe

for Pedigree Chum dry dog food - a pet food Russians distrusted because it's not home-cooked - has turned ...

MindShare wins Nestle battle

03 Dec 2004 | by Jeremy Lee

, Kelly Clark, will now add to its portfolio: the £5 million chilled and dairy foods division, comprising ...

Editorial: Unilever media gives EC food for thought

12 Nov 2004

The news that the European Commission is running the rule over WPP's recent acquisition of Grey should come as no surprise. These things are a formality in big takeovers, and the deal looks set to be nodded through in the US. However, the size of WPP's media operations in Europe now that MediaCom is...

The Work: New Campaigns - UK

12 Nov 2004

Boorman Exposure: Direct mail, door-drops SPAM - SPAM UP THE LOWDOWN Hormel Foods is taking its ... Up Client: Marianne Pollock, senior brand manager, Hormel Foods Corporation Brief: Encourage Spam ...

Close-Up: Live Issue - Should Unilever boost its adspend?

05 Nov 2004 | by Glen Mutel

, having cut costs, but its competition, especially Procter Gamble and, on the food side, Nestle and Kraft, have increased their marketing spend. As a result, Unilever has lost market share in its food ...

DM shops to pitch for Masterfoods

29 Oct 2004

Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food...The review, being handled by Agency Insight, involves the Whiskas and Sheba cat food brands and the Pedigree and Cesar dog food marques. The brief is to develop a UK customer relationship marketing programme. The agency Proximity London, owned by Omnicom, handles Whiskas and Sheba, while the Pedigree ...

Ailing Unilever pledges boost to adspend

29 Oct 2004

including its Slim Fast weight-loss products and the Birds Eye frozen foods range. Last month, Unilever ...

Opinion: Newland on ... Ariel

01 Oct 2004 | by Francesca Newland, francesca.newland@haynet.com

The brand has a history of quite annoying, smug advertising about how white Ariel washes (a husband resorting to feeding only white food to his baby was a low point). The wooden Tim Henman has been cast as a spokesman in more recent campaigns. All in all, evidence of a belief in the power of strong ...

IPA publishes 2004 agency shortlist for effectiveness prizes

17 Sep 2004

.ipa.co.uk. The categories are media, automotive, food and drink, financial services, healthcare, household, retail, telecoms ...

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