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Special Report: Direct Marketing - Doorstep Challenge

for the Environment, Food and Rural Affairs." But what about response media beyond mail? Surely everyone has by now ...

Special Report: Pan-Asian Media - Secrets of Pan-Asian creativity

forgets his fries at a fast food drive-in, Jenny, the sales- woman, runs after him - up stairs, climbing ...

Ailing Unilever pledges boost to adspend

including its Slim Fast weight-loss products and the Birds Eye frozen foods range. Last month, Unilever ...

Private View: Mark Roalfe, the executive creative director at Rainey Kelly Campbell Roalfe/Y&R

for food lovers who want to watch their carb intake Agency: FCB London Writer: Graham Pugh Art ...

Co-op seeks agency for complete group rebranding strategy

. The Co-operative Group operates more than 3,000 retail outlets, 1,600 food stores and 500 funeral ...

WPP outlines its strategy for Grey

1985 Nokia 1986 Slim Fast Foods Co 1987 JP Morgan ...

Photography: The price of art

their attitude to costs. There's also been a change in the food chain, allowing agencies to call the shots ...

Agencies line up as Co-op calls creative review

outlets, 1,600 food stores and 500 funeral branches nationwide. ...

World: Stuart Elliott in America

It's happy days are here again for half of Madison Avenue, the half with accounts in competitive categories such as fast food, autos, packaged goods, prescription drugs and telecommunications. Those clients have maintained - or, in some instances, even increased - their marketing budgets, for fear ...

Private View: Malcolm Green, the creative director at Delaney Lund Knox Warren & Partners

's the endline to the new commercial for Bakers Complete dog food. It's a sweet film, kind of like a heist movie...Project: "Food enjoyment. Fame" Client: Susie O'Rourke, marketing manager Brief: Give Bakers the fame ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.