The World: Insider's View - Russia
03 Dec 2004 | by Perry Valkenburg, the president of TBWA\Central and Eastern Europe
for Pedigree Chum dry dog food - a pet food Russians distrusted because it's not home-cooked - has turned ...
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Top Performers of 2004: Advertiser of the Year - Tesco
10 Dec 2004
supermarket. Half its floor space is now dedicated to non-food; it accounts for 16 per cent of chart music ...
The Work: Private View
05 Nov 2004
After Mad Cow Disease, Fast Food Nation and Super-Size Me, you wonder what more McDonald's (3) can take. But just when you think that it might have had its chips, as it were, it reinvents itself. I ... of which is neatly encapsulated in its new logo. Ignoring the junk food debate, Pot Noodle (5) has set up ...
Close-Up: Live Issue - Can advertising rescue Sainsbury's?
29 Oct 2004
. With that in mind, Jamie Oliver is quite a good fit. "Getting the basics right is a good strategy. While food will remain its core priority, long term it will need to develop its non-food range,as this is where it can ... to know what it stands for. "The supermarket is primarily known for food and if it can't get that right ...
Private View: Mark Roalfe, the executive creative director at Rainey Kelly Campbell Roalfe/Y&R
22 Oct 2004
for food lovers who want to watch their carb intake Agency: FCB London Writer: Graham Pugh Art ...
Threshers pushes convenience stores via press and poster ads
15 Oct 2004 | by John Tylee
food and wine offering as an aid to seduction....The £1 million press and poster campaign from the off-licence chain promotes Threshers+food, its ... . Threshers acquired the leapingsalmon food company in April last year to capitalise on the growth ... the Thresher offering can be the prelude to sex. One carries the line: "Wine + food = your wife - her clothes ...
Private View International: Fernando Vega Olmos
24 Sep 2004 | by Fernando Vega Olmos, based in Argentina, is the worldwide creative director for Unilever at Lowe
alternative to greasy food wrapped in brown paper? That would be welcome. The campaign explains it well ... ? Yes, we human beings like to go out to dinner and we sometimes need fast foods because we are in a rush or we don't want to spend a lot of money - though that doesn't mean the food must be greasy ...
Co-op seeks agency for complete group rebranding strategy
17 Sep 2004
. The Co-operative Group operates more than 3,000 retail outlets, 1,600 food stores and 500 funeral ...
Media: Behind the hype - Advertisers continue to put faith in takeover deals
17 Sep 2004
: first, showcasing Asda's "extra special" food, clothing and home ranges; second, increasing the number ...
Harvey Nichols unveils DDB campaign
10 Sep 2004 | by Rachel Gardner
Harvey Nichols is looking to drive traffic to its food and menswear departments with a press...both of the clothes and the food in a style that links all the executions under the concept of heaven ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
