McCain, the frozen food manufacturer, is continuing to strengthen the association of its Home Fries...A new 30-second commercial, breaking nationally on Sunday, reinforces the message by featuring a man enjoying his chips while stuck at the bottom of a well. TBWA\London has produced the film, the latest in a campaign to create awareness of McCain products as comfort food. Trevor Beattie, the agency ...
the 55 million global creative account for its flagship Pedigree Petfood dog food brands....of Masterfoods pet brands including Chappie, Pal and the pan-European account for the cat food brand Whiskas ...
family (Harry and Alfie) tap dancing and singing about children's love of eating junk food. Their routine ... the typical child's preference for unhealthy food, a voiceover tells viewers that Hovis can help mothers out ...
assignments from the NBA and Chipotle, the fast-food burrito chain. ...
The Premier Foods-owned Loyd Grossman brand is reviewing its multimillion-pound creative...the creative direction for the brand. Premier Foods was one of CHI's founding clients when the agency ... to remain on Premier Foods' roster for brands such as Rowntree's Jelly and Smash instant potato. It has ... drink of the day. No-one at Premier Foods was available to comment. ...
campaign to relaunch Winalot, the Nestle Purina dog food....The press, poster and digital campaign is part of a 12 million repositioning to focus on pets' lifestyles and health, rather than the food itself. Each of the four creative executions features a snapshot of an energetic dog jumping in the air trying to catch an invisible object. The outline of a grid ...
fair criticism, it's no wonder that snack food manufacturers and their agencies are usually vilified ... . The Department of Health, the Food Standards Agency and Ofcom are all grappling with the problem. Meanwhile ... recognised the pointlessness of a ban on snack food advertising, perhaps it is time for the ministers ...
interpretation of what happens in the Heinz Weight Watchers campaign: in slow motion, people dive at food being ... , do not break your diet). The weight watchers pull their food to safety before calmly telling ... 's no need to be anxious about my food). The endline says: "Don't give up the food you love." If the idea ...
's Zoo Weekly and IPC Media's Nuts will also give Milner food for thought. "It's not something that we ...
by the Food and Drug Administration. Intrinsa's appearance will mark a leap forward in the efforts of major ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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