to remove filtersRon Scalpello quits BBC Broadcast and signs to Rogue Films
24 Sep 2004 | by James Hamilton
through Rogue for Bartle Bogle Hegarty. "Wedding", Scalpello's ad for KFC, sees BBH shift its "soul food ...
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Lib Dems propose food ad levy to pay for health drive
24 Sep 2004 | by Our Parliamentary correspondent
The Liberal Democrats have called for a levy on the advertising budgets of food companies to fund...to be agreed by the food industry to aid the battle against obesity. The party did not specify the size of the levy, but said it should be a percentage of the companies' expenditure on ads for food that is high in sugar, salt and fat. It would be negotiated with the Food Standards Agency. Under the plan ...
Conde Nast sets date for Easy Living launch
24 Sep 2004 | by Ian Darby
that cover fashion, beauty and health, food, homes and gardens and product testing. There will also be a ...
Private View International: Fernando Vega Olmos
24 Sep 2004 | by Fernando Vega Olmos, based in Argentina, is the worldwide creative director for Unilever at Lowe
alternative to greasy food wrapped in brown paper? That would be welcome. The campaign explains it well ... ? Yes, we human beings like to go out to dinner and we sometimes need fast foods because we are in a rush or we don't want to spend a lot of money - though that doesn't mean the food must be greasy ...
IPA publishes 2004 agency shortlist for effectiveness prizes
17 Sep 2004
.ipa.co.uk. The categories are media, automotive, food and drink, financial services, healthcare, household, retail, telecoms ...
Co-op seeks agency for complete group rebranding strategy
17 Sep 2004
. The Co-operative Group operates more than 3,000 retail outlets, 1,600 food stores and 500 funeral ...
Sid the slug to urge British public to cut back on salt intake
17 Sep 2004 | by Glen Mutel
Sid will front a press, poster and TV campaign for the Food Standards Agency, which aims to tackle the problem of high salt consumption in the UK. His musings will be accompanied by the strapline: "Salt - watch it." The campaign was written and art directed by Billy Faithful and Ross Neil. It was produced ...
Media Forum: Is selling BBC Worldwide a good move?
17 Sep 2004
in the market. In the past, the BBC may have had, say, one food magazine. If it went to a larger publisher, it might have a number of magazines in food and related areas and have a real expertise in getting the most ...
Media: Behind the hype - Advertisers continue to put faith in takeover deals
17 Sep 2004
: first, showcasing Asda's "extra special" food, clothing and home ranges; second, increasing the number ...
WPP outlines its strategy for Grey
17 Sep 2004 | by Glen Mutel
1985 Nokia 1986 Slim Fast Foods Co 1987 JP Morgan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
