Arla Foods reviews £25m brief
08 Dec 2005 | by by James Hamilton
LONDON - Arla Foods has launched a review of creative duties on its range of dairy products, which
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Arla Foods reviews £25m brief
09 Dec 2005 | by James Hamilton
Arla Foods has launched a review of creative duties on its range of dairy products, which includes the Anchor, Lurpak and Cravendale brands. The Danish dairy co-operative has approached five agencies to pitch for its combined accounts in a winner-takes-all review estimated to be worth up to £25 million ...
The Work: New Campaigns - UK
02 Dec 2005
Nations' World Food Programme is using a TV campaign to expose the fact that more than 850 million people go hungry in the world, even though we produce more food than we can eat. Leagas Delaney has produced three commercials. The first, entitled "no food diet", features a woman collecting stones that she ...
Burger King reviews £30m Euro media
02 Dec 2005
The pitch will take place next week. MindShare, Starcom MediaVest, Universal McCann and one other agency will present. The company spends £10 million in the UK annually, according to Nielsen Media Research. Simon Foster, the senior manager, marketing impact, for Burger King, said the fast-food chain ...
Editorial: Don't let binge-drinking concern ruin regulation
02 Dec 2005
The latest is from Alcohol Concern, which wants the enforcement of the rules on drinks ads to be policed by an independent body led by non-industry figures. Just as the calls for a TV ban on snack-food advertising to children is a seductive idea that doesn't stand up to close scrutiny, so the same is true ...
Burger King reviews £30m pan-European media
01 Dec 2005 | by by Staff
The pitch will take place next week. MindShare, Starcom MediaVest, Universal McCann and one other agency will present. The company spends £10m in the UK annually, according to Nielsen Media Research. Simon Foster, the senior manager, marketing impact, for Burger King, said the fast-food chain ...
Initiative nets £7m Bernard Matthews job
25 Nov 2005 | by Ian Darby
Bernard Matthews, the food company famed for its "bootiful" ads, has appointed Initiative to its £7
Unilever reviews Pot Noodle as its bids for female favour
25 Nov 2005 | by James Hamilton
, as part of a plan to reinvent the fast-food brand....The food giant has approached a number of roster and non-roster agencies with a view to producing a shortlist of three, which will include the incumbent. The move comes as Unilever attempts to make the brand attractive to new consumers, particularly women. Changes will include improved ...
Joshua nets £15m Nestle beverages strategy
25 Nov 2005 | by Claire Billings
for the food giant's luxury coffee brands Blend 37, Black Gold, Alta Rica, Cap Colombie and Kenjara. A £4 ...
The Work: Private View
25 Nov 2005
that remains is expensively produced corporate puff. 1. BISTO Project: Aah night Client: Centura Foods ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
